Content Marketing - Shareability and Sharing in the Writing and Marketing Arena

An effective marketing strategy is sharing your content and that of others. In fact, it’s so effective that Google uses the sharing we do via social networks (Twitter, Linkedin, Facebook, etc.) in its ranking system.

In other words, your content’s shareability influences your search engine ranking and increases traffic to your website. This exposure helps increase your business and sales.

An example: I’ve gotten emails and even phone calls from clients who found me through an online search. This means one or more of my links are being made available on the search results page for a query.

So, it’s easy to see that the benefits of creating shareable content is well worth the effort.

Along with creating engaging content that readers want to share, it’s also important to share the content of others. Just be sure the content you share is relevant to your niche. In other words, if you are in the children’s writing niche, you wouldn’t want to share content that might be consider questionable or unrelated to your niche.

Sharing the Content of Others

While creating shareable content plays a part in your ranking, sharing the content of others also has its benefits: Visibility, Increased Engagement, Resources, Connections.

1. You help another writer/blogger/marketer get her content out there. You help make it go viral and broaden her visibility. This will make her happy and she will take note of you, especially if you do this on a regular basis, and will be willing to do the same for you (increased engagement). This is a win-win situation.

2. You become a valued source in your community/tribe/online neighborhood. When you share helpful information with your audience, whether it’s your content or that of others, they appreciate it. This helps establish you as trustworthy and an authority. It’s another win-win situation.

3. Sharing the content of others creates a connection and broadens your own visibility/exposure. And, you never know where that connection will lead to – it may develop into a great business opportunity.

4. You gain search engine visibility. There is a definite correlation between Tweets, Likes, Shares, Connections and so on, and Google’s search results. This means Google tracks those shares, which means you’re playing in Google’s playground. This activity is noticed by Google.

We at Writers on the Move ( always encourage members and visitors to click on the available social links (Twitter, G+, FB, LinkedIn, Pinterest, StumbleUpon, and so on) and leave comments. This is what gives our posts and site marketing juice. This strategy creates visibility and broadens our reach.


Paying it forward is like a smile. You never know how or how much it will help someone in that particular moment.

It doesn’t matter whether you’re an author, freelance writer, or marketer, paying-it-forward is simply the right thing to do.

According to Wikipedia, pay-it-forward “is a term describing the beneficiary of a good deed repaying it to others instead of to the original benefactor.”

So, how do you and I pay-it-forward to other authors, writers, and marketers?

Here are 15 strategies off the top of my head that you can try out:

•    Share the content of others on social media networks
•    Say YES if you’re asked to help in a launch or promotion
•    Be a host for an author’s blog tour
•    Offer free helpful information – this may be in the form of a podcast, video, webinar, article, ebook, etc.
•    Provide a recommendation if you’re familiar with another’s work or product
•    Accept invitations to connect – just check out the person/business first
•    Reach out and connect to others
•    Like the Facebook page of someone you know
•    Like comments and ‘shared posts’ of others
•    If you read a book and like it, write and share a review
•    Share your knowledge by answering questions and offering advice, if it’s requested
•    Offer encouragement
•    Offer motivation
•    Be patient
•    Be kind

Aside from being good for you as a writer and marketer, giving back is good for the universe.

I’m sure there are many other ways to pay-it-forward in your niche, please share your ideas with us!


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