Facebook and Memes and Spam (Is a meme quality content?)
Just like Google periodically revises its algorithm to make their system more efficient and reduce spam, so does Facebook.
One of the most recent targets of Facebook is memes. In new research focusing on what readers want in Page posts, Facebook found most memes to be ‘spammy’ posts, or maybe calling it lower quality content is a better choice of wording. To remedy this poor content problem, Facebook is tweaking its feed algorithm.
According to Techcrunch.com, Facebook “took the user feedback and built a better machine-learning algorithm that can distinguish between high- and low-quality posts, and then show the best ones higher in the feed.”
This change is so significant, Facebook has decided to let their users and businesses know in advance (be transparent), rather than take their usual ‘none of your business’ approach. The other reason Facebook is being transparent is to avoid user backlash, as was seen in their ‘pay to reach existing fans’ and taking a ‘more hard core reaction to spammy posts by demoting them.’
Being specific about this latest algorithm update, posting Lolcats-sytle memes on Pages will not be a wise move once this algorithm goes into action. Facebook will now “be able to identify these kinds of posts and demote them, and it seems that it can.”
So, what does this mean for you?
As a writer, author, marketer, blogger, you want visibility and authority in your niche. The primary way to get it is to create great content – do content marketing. The days of simply passing along a meme as your content will no longer work.
Facebook, just like Google, wants quality content that their users will appreciate, which will keep them coming back. Your content marketing has to matter. The content you write and post must do one or more of the following things for your target market:
• Be valuable
• Be informative
• Be engaging
• Be entertaining
• Be FRESH
These elements are what constitute great content that will be ranked high by Google and get added to the Facebook News Feed.
A Bit About Memes
A lolcat is an image of a cat “with text intended to contribute humor. The text is idiosyncratic and grammatically incorrect,” notes Wikepdedia.com. Lolcats-style is an image that doesn’t feature a cat.
The image below may be considered a meme:
So, you can see that creating an idea in an image format can be a type of meme. While the above image isn’t funny, it is text and image to convey an idea. The text doesn’t tell the whole story; it needs the image to complete the idea.
Taking a guess, it would seem that Facebook considers memes as low-quality content because they’re not really content. They’re certainly not quality content. Memes are ideas or suggestions brought forth through visuals, with very few words. It can even be a single word on an image.
While they’re visually engaging and convey an idea, again, they’re not really informative content. But, if you like memes and don’t want to stop using them, there is an alternative. You can use memes within a full-blown article, one that has it all.
This though is an alternative for those who aren’t looking for short-cuts, those who value their readers and want to provide quality content. For the other group, those who want the short-cuts at the expense of their readers, it may not sound too good.
Just keep in mind that Facebook is now watching and will demote those posts it considers low-quality or spammy.
Have you created a meme? If so, leave the URL to it in the comments, so we can check it out.
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