Monday

Blog Post Template – The 8 Standard Components (Part 1)

Whether you’re writing a blog post or an article, as part of your content marketing efforts, there will be eight standard components:

1.    Title
2.    Subtitle (optional, depending on the situation)
3.    Summary or Description
4.    Introduction
5.    Body
6.    Conclusion
7.    Keywords or Tags
8.    Bio

This is the first post of a 3 part series.

Here’s a breakdown of the article writing template, components one through three:

1. The title

Your title is about 90% of the article’s grabbing power. It needs to let the reader know what’s in it for him. It needs to let the reader know his question will be answered, his problem will be solved, or his need will be fulfilled. It needs to entice the reader to move into the article’s subtitle or introduction. It’s the attention ‘getter.’ In other words, it sparks enough interest for the reader to pause a moment to see what the article is about.

Here are 5 examples of effective titles:

Lose Weight - Shed 5 Pounds in 10 Days
Make Money Online Starting Today
Write a Book in Under 30 Days
Employee Incentive Plans Work – 5 Tips on Creating an Effective Plan Today
Has Your Website Been Hacked? Five Steps to Ensure it Doesn’t Happen Again

All five titles above let the reader know what’s in it for him or what he can learn, and four of them have a time element. This makes them effective.

Also, notice that each title is keyword effective.

2. The subtitle

The subtitle elaborates on the title. It gives more information, further motivating the read to read on. You may or may not include a subtitle; it will depend on the situation. If you do use a subtitle, be sure to include effective and relevant keywords.

Using the title above, Employee Incentive Plans Work – 5 Tips on Creating an Effective Plan Today, below is a possible subtitle:

Recent studies show that employee incentive plans foster an increase in worker productivity

Notice how I bring ‘studies’ into it and include two effective keywords for this particular niche. It’s all about optimizing where and when you can, without overdoing it.

3. The Summary

Whether you’re using article directories or posting to your own blog, a summary or description is an optimization tool. Most directories require one. And, Blogger and WordPress provide an option to input it. Whenever there is an option to enhance optimization, USE IT.

The summary is a brief, two to five sentence paragraph. It should be keyword effective and give the gist of the article. The idea is to make it enticing, motivating the reader to want more information.

To check out Part Two, components four through six, visit:
http://www.karencioffiwritingandmarketing.com/2013/12/blog-post-template-8-standard_9.html

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2 comments:

Tracey Eakin said...

This was very helpful!

Karen Cioffi-Ventrice said...

Tracey, I'm so glad it was helpful! Thanks for stopping by!