Blog Post Template – The 8 Standard Components (Part 2)

By Karen Cioffi

Last week, Part One of “Blog Post Template – The 8 Standard Components” discussed component one: the title, component two: the subtitle, and component three: the summary. Today is Part 2 and it’s on to components four through six.

4. The introduction

The introduction is the deal maker. It’s what will turn attention to interest. In the introduction you need to discuss the problem the reader is having. This should, hopefully, be done with empathy and credibility.

Using the fifth title example above, here is a brief introduction:

If you have a website the chances of it being hacked are increasing daily. Hackers have sophisticated programs that will keep trying passwords and user names until they get in. It’s happened to me and I’m sure it’s happened to some of you. And, it’s one big PAIN!

Due to this problem, you need to protect your website. You need to take steps to make it as difficult as possible for hackers to gain access to your site.

Below are five easy steps to make your website a fortress.

Notice how I make the connection with the reader and empathize with her. Then I let her know I have a solution to the problem in five easy steps. She’ll have to read on to get the solution.

5. The body

The body of your article is the meat and potatoes of the topic – it’s the main course. It’s where you explain how to do it. It’s where you’ll list the steps to getting it done.

The important element in the body of the article is to fulfill the title and introduction’s promise. Using the Introduction example above, if you mentioned in the title and introduction that you’ll give the reader ‘five steps to help protect his website, then you must have five steps that will help the reader attain the success or results you promised.

Along with having it fulfill your promises, you need to make sure the content is organized, easy to understand, engaging, and shareable. And, most of all, make sure all the information needed to accomplish what your promise is there.

If you leave out an important step or tip, the reader won’t be able to accomplish what you promised he would.

6. The conclusion

In the conclusion you will paraphrase what the article was about. You’ll want to note the important takeaway points.

You might also engage the reader further by asking one or more questions. Going back to the introduction sample content above, you might ask the reader if she has any tips for protecting websites from hackers, or if she’s found a specific program/plugin that does the trick.

Further engaging the reader with questions motivates her to leave a comment.

To read Part One, please go to:

To read Part Three:

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