Social Media Accounts – Should You Consolidate Multiple Niches?
How many social media accounts to maintain is a dilemma that many of us face. At least those of us who have more than one niche / focus.
Do you combine your niches in your social media accounts or do you take the extra time and effort to maintain multiple accounts?
I’ll use me as an example. I have five specific niches, but I'll use just three of them:
1. I write and edit health content.
2. I ghostwrite, rewrite, and edit content for small businesses and home businesses.
3. I offer platform building (content marketing and inbound marketing) e-courses and e-classes to small businesses and home businesses (including individuals).
While these three businesses are within the writing and marketing arenas, their target market and focus are each very different.
So, what’s a writer-marketer to do?
Well, if you find yourself in the same situation, with more than one niche and they’re quite different, you need to take a step back and think from a marketing standpoint.
While it’s much easier to have only ONE Twitter account, one Facebook account, One Google+ account, one Linkedin account, it’s not marketing wise.
According to Michael Stelzner of Social Media Examiner (in a podcast), it comes down to resources – can you manage multiple channels. In general, from a marketing perspective, you want to be MORE FOCUSED. So, you need separate accounts. This will create a more engaged and loyal following.
Note: Since publishing this article, I created a second Twitter account. It worked well. I got followers, RTs, FAVs, and so on, but it was too time consuming keeping up with it. So, I let the new account go dormant. There are just so many hours in the day. Keep this in mind when deciding how to separate your niches.
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