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5 Innovative and Proven Marketing Strategies

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Marketing is certainly not an evergreen topic. It can change overnight. And, to do online marketing effectively, you need to keep up with the latest trends and strategies. This means you need to read articles, attend webinars or teleclasses, and even take classes focusing on marketing.

Because of its constant changes, it’s a good idea to review some innovative and proven marketing strategies that will help guide your steps.

5 Innovative and Proven Marketing Strategies

1. Marketing is ever-changing.

This is especially true of inbound marketing. The changes are so fast, that it’s tough to be the first or even get on the wagon of a new strategy before it’s old-hat.

Because of this, it’s wise to stick to the marketing strategies that are working for you. Stay true to what works.

This is not to say you can’t venture out and try new tools and strategies, just be aware that they may not be here tomorrow, or they may not be as effective as the ‘marketer’ is purporting them to be.

2. Innovation doesn’t always mean ‘new.’

In an article at Marketing and Innovation, Yann Gourvennec noted that, “innovation isn’t always about disruption, it is often about making things better.”(1) In other words, it’s not always about creating something new. A revised or renewed product or service and be innovative. It might be in making a product or service better, or adding something to it.

3. Inbound marketing is still one of the top strategies.

In a recent survey conducted by HubSpot and MIT, the results showed that “92 percent of HubSpot’s customers increased traffic.” Seventy-five percent of those customers saw a 75 percent and more traffic increase. (2)

This proves that inbound marketing works effectively.

4. Co-branding can be a profitable marketing strategy.

The source article of this topic dealt with offline business. It gave the example of a local restaurant teaming up with a local movie theater to offer discounted tickets if the customer spent a certain amount on dinner. (3) But, this strategy can be translated into book marketing.

As an example I’ll use my children’s bedtime picture book, Day’s End Lullaby. I could research infant and baby bedroom and bedding stores to see if there is any interest in co-branding. Buy a bed set and get a bedtime story free or for a minimal fee.

The perk to the store is offering something more to its customers, helping to make that personal connection. The benefit to the author (me) would be the store buying the book at a discounted rate.

5. Gaining discoverability through Freebies.

The source article for this topic discussed the innovative marketing strategy that NAL/Penquin used for “You Knew Me When” by Emily Liebert. The publishing house sent “advance galleys with a three-bottle set of nail polish.” The book is about a successful cosmetics executive. This particular author and publisher took it to a new level – the source article is worth the read, see reference #4 below.

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References:

(1) http://visionarymarketing.fr/en/blog/2013/05/innovation-what-new-really-means-the-data-center-robotics-example/
(2) http://www.shebangdesign.com/7-innovative-marketing-ideas-to-get-the-roi-rolling/#.UnVvKBAljW4
(3) http://www.shebangdesign.com/8-great-marketing-ideas/#.UnVtfhAljW4
(4) http://www.washingtonpost.com/blogs/style-blog/wp/2013/08/09/a-polished-book-marketing-plan-nails-it/

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2 comments:

Yann Gourvennec said...

Thanks for mentioning my blog.

Karen Cioffi said...

Yann, You're very welcome!