Online Marketing with Grassroots Visibility – Two Fundamental Elements (Part 2)
Now on to #2 in the grassroots visibility strategy.
2. Begin to create that visibility.
A. Create a website or blog - See Part 1.
B: Bring traffic to your site.
1. Write regularly to your blog and make sure the content is valuable to the reader.
2. Write articles for article directories such as Ezine Articles, Associated Content, or Helium. Go to the site, create an account and then submit an article. There are a number of article directories you can use, just do a Google search. Be sure to write something that will be useful to others – if your readers feel your content is valuable they'll take that extra step and click on the link in your resource box.
If you have no idea what to write or are intimidate about writing your own content, there are writing services that will write articles for you. These services might be listed as ghostwriting and/or blog and article content service.
Be sure to check out their qualification (their articles and blogs) before hiring them.
You can also take advantage of PLR - Private Label Rights. These can come in the form of ebooks which you can give away as your own. This is a great way to draw visitors and get them to sign up as subscribers. A word of caution here: be sure to read the ebook before you offer it as a freebie on your site; there may be errors in the content or outdated information that you will need to correct.
3. Once you have an article published on your website, share it to all your social networks, including: GooglePlus, Facebook, Twitter, LinkedIn, SutmbleUpon, and so on.
Along with this, be active on your social networks. Share the posts of others and get in on conversations.
4. Visit other bloggers' sites and leave comments. Be sure to actually read the article you're commenting about so you won't be tempted to leave a generic response. If your comment is interesting or informative, the author or other commenters may click on the link back to your site.
5. Join in on a virtual book tour. If you're not promoting your own book, offer your site for authors who are. To offer your site you can post a notice on Twitter, Facebook and other groups you belong to.
6. Ask writers you know to do guest articles for your site.And, more importantly, research heavy-hitter sites as to their guest blogging guidelines. Send out some queries.
7. Be sure to join a couple of worthwhile forums and be an active member. This is a great source of networking.
8. Always include your URL as part of your signature.
3. You’re in it for the long-haul.
These are some simple ways to bring traffic to your site and gain visibility. To keep your readers coming back you'll need to continue providing useful content.
Don't feel overwhelmed; take one step at a time. Marketing is an on-going journey – just keep putting one foot in front of the other.
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