Website Visitors, Visits, and Pageviews
Everything you do online matters in regard to your SEO marketing efforts.
Search engine spiders track your content marketing, your website, and even the number of visitors who click onto your site and the number of pageviews your website gets.
A Breakdown of a Visitor, Visits, and Pageviews
A visitor, according to search engine analytics, is a person who actually visits your website. This is based on the visitor’s computer or device IP address and usually a cookie.
A cookie is a text message given to a web browser by a web server. In other words, if you visit Joe’s Hot Topics, Joe’s web server will attach a cookie to your web browser.
The browser stores the text message and it’s sent back to the server each time the browser requests a page from that server, in other words, each time you visit Joe’s Hot Topics.
‘Visits’ consist of “the number of times the website was visited, without regard to repeat visitors.” (1)
So, if you visit johnsmith.com four times throughout the day, each visit is considered a ‘visit.’
Also, it’s important to know that your own visits are included in those statistics, unless you exclude your computer or laptop’s IP address.
For example, with StatCounter.com you’re able to BLOCK your IP from being counted in the statistics.
According to the site, “a blocking cookie prevents your own visits to your website from being logged by StatCounter - this ensures that your stats are not skewed by your own activity.”
This is an important tool. If I’m working on one of my sites, I may visit that site 10 or more times in one day. I wouldn’t want those visits counted in the stats for that site.
A pageview refers to a view of a page on your website by a person/visitor. Factors such as reloading a page and moving to different pages count.
According to Google.com, “If a visitor clicks reload after reaching the page, this is counted as an additional pageview. If a user navigates to a different page and then returns to the original page, a second pageview is recorded as well.” (2)
A unique pageview “represents the number of sessions during which that page was viewed one or more times.” (2)
There is much more involved in the analysis and calculations of these website metrics, but these are the basic definitions.
Why Does All This Matter?
The important factor here is that search engines can track everything, as mentioned above. And, they use that information to rank your site. The number of visitors who visit your site, the number of pageviews, and so on, all attest to the popularity and authority of your site. And, it lends credibility to you.
The newest Google algorithm is kind of like a popularity contest for websites. The more visitors, pageviews, shares, and so on is what contributes to the ranking your site. Get high numbers and you’ll get more authority and higher ranking.
If you’re a business or solopreneur, this will translate into more sales.
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