Part 1 discussed how to find a profitable niche and how to ‘work’ it. This article is about finding your audience and how to build your list.
Find Your Audience (build your list)
Finding your specific audience before you promote your service or product is a sure way to guarantee sales.
The reason for having an audience before trying to sell is simple – if you have the audience, they’ve already willing signed up to your mailing list and are interested in what you have to offer. In addition, they’ll actually be able to tell you what they want and need. This affords you the opportunity to create specific products and services focused on those wants and needs.
To find an audience, search for your topic and see where people are talking about it, then join in the conversation. Answer questions or concerns, lead people back to your website and your opt-in.
Providing your target market with engaging, informative, or entertaining content is a solid strategy to building an audience. Be sure to use social media to share your content – this helps bring traffic your site and helps build your list.
To keep track and measure the health of your audience just take a look at your mailing list. Your mailing list is a primary gauge, obviously the more subscribers the better.
The more people opting into your mailing list, the more influence and authority you’ll have, this should translate into a boost in your bottom line.
Side note: This holds true for authors also. If you approach a publisher with a book idea or a book already done and tell that publisher you have a mailing list of 10,000, 20,000, or more, that ‘house’ will take a second and third look at your book or proposal. It could even be the determining factor as to whether you’re given a contract.
How to Build Your List
Finding your audience is important, but if you don’t get them to sign up to your mailing list, there’s little chance you’ll get them to buy from you.
The basic strategies to build your list are:
1. Article marketing
Write engaging, valuable, shareable, and optimized content. Post regularly to your blog, publish with article directories, and get involved in guest blogging.
This is inbound content marketing and funnels in traffic through the social media and groups you share that content with.
2. Your Ethical Bribe (the opt-in lure)
While it’s essential to get traffic to your site and/or landing pages, it’s even more important to turn that visitor into a subscriber.
The most common freebie to offer is the ebook. It can be a compilation of articles you’ve written on a particular topic or it can be some new information.
Other items you can use as an ethical bribe include:
- An instructional video
- An instructional podcast
- A combination of video, podcast, and PDF
- A free consultation
- A free lesson in one of your e-course or workshops
- A special report
- A weekly inspirational or instructional email
You have lots of options. Find what works best with your audience.
What items do you use for an ethical bribe? Please leave your answers in the comments.
I hope you found this information interesting and helpful. Too advanced, not enough, just right? I’d really love to know, so please leave a comment – good or bad.
P.S. If you liked this article, PLEASE SHARE IT!
To read Part One, click the link:
Become a Niche Powerhouse – Find a Niche and Work It (Part 1)
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