Friday

Content Marketing - 10 Tips on Creating Landing Pages That Boost Clicks and Encourages Sharing

What's the number one purpose of content marketing, if you're in business (and if you're a writer, marketer, author, solopreneur, or business owner, you're in business)?

To ultimately sell what you're offering.

To get to that point, you need to generate visibility, reader engagement, shareability, and increase your search engine ranking.

A major part of creating this 'sales stew' is the content on your landing page. According to a helpful article at BrandonGaille.com, there are at lease 10 elements of a landing page that "convert for content marketing."

The elements are:

1. The received value of what's being offered must exceed cost
2. Upsell must be relevant to the site's content
3. Nurture subscription leads to more information for the reader
4. Contextual content cross-sell: use more than one content format to sell
5. Use 'free to share' white papers as teasers
6. Subscription call-to-action (CTA) in infograhpic format
7. Social Sharing
8. Webinar or presentation free pass alongs
9. SlideShare presentations with subscription CTAs
10. Embed slide decks, such as SlideShare

To read the entire article with full explanations of these 10 elements, go to: 10 Landing Pages That Convert for Content Marketing

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MORE ON CONTENT MARKETING

Blogging – The 5 Most Popular Blog Post and Article Formats 
Is Guest Blogging Still an Effective Link Building Strategy?
4 Super-simple Steps to Using Screen Shots in Your Blog Posts


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