Friday

Your LinkedIn Company Pages - Where to Share Your Products and Services

In a recent update notice, LinkedIn noted that it would be “removing the Products and Services tab from all Company Pages” on April 14th. The content there will still be okay, but you won’t be able to add new items.

If you have a LinkedIn Company Page, you need to know how you can still promote your products and services through LinkedIn.

Using Updates

The first way is to use your Updates option. Updates not only appear on your Company Page, they also appear in your followers’ feeds. This has the potential of your updates becoming widespread.

In addition, updates are in real-time, which means your followers will see it in real-time. And, you can use videos to further enhance your content and engage your readers.

Using Showcase Pages

As the name indicates, Showcase Pages are in place to create visibility for your products or services. These pages allow for conversation and they can be easily found through your company page and search.

To read more, check out LinkedIn’s article,Retiring the Products & Services tab from Company Pages.”

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