Monday

Content Marketing - The Purpose of Blogging

Blogging is a must-do content marketing strategy. While this is a fact, bloggers have their own style and process.

In a video with Tim Ferrisss, the author of NY Times best seller The Four Hour Work Week, he discussed his blogging habits and thoughts on what works and what doesn’t.

To start, Tim believes you blog to gain access to an audience. He doesn’t have a focused topic - he pretty much blogs about what’s on his mind. That’s why he titled his blog, Experiments in Lifestyle Designs.

Here are some highlights from the video.

Testing and analytics

Tim also feels strongly about testing and analytics. He’s found that the best times to post are 7AM PST and 6PM EST. The best days for comments, trackbacks, and going viral are Tuesday, Thursday, and Saturday.

Note here that while these times and days work best for Tim, you need to test them for yourself.

You need to use text

Video and audio are important marketing tools, they add engagement to your blog posts, but it text that has sticking power and gets indexed by the search engines.

This is not to say you shouldn’t use video, but use it as a bonus, as a means of greater understanding or more engagement.

And, on a personal note, I prefer text. It allows me to skim read and find the information I want without having to watch a 60 or 90 minute video.

RSS and social media

Most people are on social media and follow people and companies they like or want to learn from. This is why Tim says RSS isn’t as relevant as it used to be. Sites like Twitter are taking the lead and becoming more important for allowing your audience to find your posts.

The subscriber opt-in

We all know that having a subscriber opt-in is the only way to create an ongoing relationship with your audience. Tim knows this also. His opt-in is in the upper right-hand corner and it’s titled: 7 Reasons to Subscribe.

These are some of the basic tips on blogging with Tim Ferriss. There’s lots more. You can watch the entire video, How to Build a High Traffic Blog Without Killing Yourself, at:
http://fourhourworkweek.com/2009/06/29/how-to-build-a-high-traffic-blog-without-killing-yourself/

Paying-it-forward by helping

Keep in mind that one of your primary reasons for blogging should be to help others. To do this, you need to know what your audience is looking for. What do they need to succeed? What do they want or desire?

Supply the answer to these questions and you’ll have a huge audience . . . and a loyal audience. As you learn something new, that’s relevant to your blog, share it with your audience.

Zig Ziglar notes that, “You will get all you want in life if you help enough other people get what they want.”

Let this be your motive for blogging.

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MORE ON CONTENT MARKETING

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Content Marketing – Take Blogging Up a Notch (It’s more than just writing text)
3 Powerful Content Marketing Strategies to Motivate Potential Customers to Buy




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