Wednesday

Article Directories and Ghostwriters (two strategies to save you time)


With everyone so busy these days, most marketers are looking for tools to help get more done in less time. Well, there are a few ways to do this – two of them are using article directories and ghostwriters.

Using Article Directories


Taking advantage of article directories is a great way to add relevant content to your site as part of your content marketing strategy. You can visit the vast number of directories out there in cyberspace and pick and choose for the articles that work best for your niche.

I’ve found my own articles that I’ve written for directories have been picked up and posted on a number of sites, so I know it’s a good strategy to keep in mind for visibility. The author is happy to see writers sharing their his and the blogger has fresh content for her site. That's what you call a win-win situation.

There are lots of article directories. A few of the popular ones are: EzineArticles.com; Examiner.com; iSnare.com; and ArticleCity.com. They all have a search feature that will make it easy to find the type of articles you’re looking for.

Please keep in mind though, you must keep the article intact – this means keeping any and all bylines and links. Otherwise folks, it’s called plagiarism.

UPDATE ON USING ARTICLE DIRECTORIES OR OTHER STIES FOR REPRINTS

As with just about all marketing strategies, Google has decided that they don't like this practice any longer (updated Panda Algorithm). Apparently, the quality of the some of the articles on the directories is substandard, which means it's not a good tool for link building or ranking. In addition, Google doesn't want duplicate content on your site. In fact, using it can affect your search ranking.

There are though a couple of strategies you can still use with article directories:

1. Using the content on article directories.

You can still use article directories to find content (articles) you can use on your website, you'll need to create a unique lead-in to the article, then link to it. in other words, you'll have to use content curation. 

It's also a great tool to find ideas to write own blog posts. This means it can help save you time.

 2. Publishing to article directories.

While it's not a good tool for link building or ranking, there are many people who scour directories for content and ideas. This means you will have the opportunity to broaden your reach and visibility.

Just recently, January 2015, a book marketer/promoter found one of my book marketing articles on Ezine Articles and asked permission to use it. He loved the article and wanted to share it. 

Note: The book marketer didn't need my permission because articles on directories are up for grabs. You can use them on your own sites as long as the content remains intact.

So, it is appears article directories are still a place to broaden your visibility.

Using a Ghostwriter

Ghostwriting is about providing you with great content, articles, and more... with you getting all the credit! With Google's latest updates this is a much safer route to take.

It's the perfect strategy when you want that personal touch and when you want an article or story to reflect you, your style, your brand. It’s a collaboration between the ghostwriter and the author. Providing the ghostwriter with facts, impressions, or ideas will help him/her create an article that will seem as if it's coming from you.

Maybe you don’t want any involvement, aside from letting the writer know the keywords. That’s fine also. There are ghostwriters for just about every niche. An experienced one can easily do the writing for you.

It’s important to know the quality of the ghostwriter’s work, so ask for samples or testimonials to make sure you're getting what you're paying for.

Which is Better?

While it's time-saving to add articles from article directories, it's important to create your own platform also. You don’t want all your content having someone else’s byline . . . leading to someone else’s website.

The only way to become known as an expert or authority in your niche or industry is to let others know that you know what you're talking about. This means providing your own information, in your own tone. And, providing your own content is a great way to improve your search engine ranking.

Another benefit of the ghostwriter is she can work with you to create ebooks to sell, to further your authority, or to offer as freebies to potential clients or customers. It’s also a great way to entice readers to subscribe to your mailing list.

And, don't forget about your email campaigns and newsletter. Ghostwriters can help you keep your mailings updated with fresh and informative information.

NOTE: With Google's stricter guidelines and penalties, it's actually best to hire a ghostwriter to create original, on-the-mark content for your site. Better safe than sorry!

Give your content marketing a boost. Take advantage of article directories and ghostwriters.

Reprinted from http://www.karencioffiwritingandmarketing.com/2009/12/article-directories-and-ghostwriting.html

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MORE ON CONTENT MARKETING

Content Marketing – Take Blogging Up a Notch (It’s more than just writing text)
Powerful Email Messages That Actually Lead to Opens and Conversions 
Blogging – The 5 Most Popular Blog Post and Article Formats 


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