Content Marketing - Lose the Heavy Hand
The marketing landscape has changed. In fact, it's been changing for a while now. Rather than focusing your marketing strategy on 'hard selling', you need to work on engaging and informing your visitors, readers, and subscribers. Your audience needs to be a part of the discussion.
This builds trust and loyalty which in turn motivates people to say YES to what you're offering. This also help build a successful business.
It does seem most marketers know the importance of this strategy and use it, but I still see a few who don't get it.
People are much more 'buyer savvy.' They don't want to be told what to do, they want to be informed. So, keep this in mind in your content marketing.
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