Since bookstores don't have the same draw as they once did, to sell that book you need to think out of the box. You need to think about by-pass marketing.
I first learned of the term 'by-pass marketing' through a teleseminar presented by Steve Harrison. The featured speaker was Jack Canfield. He explained that “only one out of seven people in the United States go into book stores to buy a book.” This was back in 2010. Imagine the percentage today.
In fact, today, most book stores have jumped on the internet bandwagon since the majority of their sales come from that source.
Getting back to by-pass marketing, what does it mean?
By-pass marketing is selling in places you wouldn’t expect to see books for sale.
Some By-pass Venues for Selling Books:
- Nail salons
- Gas stations
- Beauty salons
- Fitness centers
- Doctor offices
- Chiropractic and Acupuncture offices
- Radiology offices
- Local restaurants
You get the idea. Sell anywhere you can.
Think of establishments in your area where you have to wait for services or that get a lot of traffic. Talk to management or the owner and offer a percentage of sales or a set amount per book. This is a win-win situation for you and the establishment. They have absolutely no investment of money, time, or effort, therefore no risk. Yet, they have the opportunity to make money. This should be a no-brainer on their part. All you need to do is ask.
Remember: It's all about visibility and authority. Nothing ventured, nothing gained.
Revised from 2010 article: By-Pass Marketing and Book Selling
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