Visuals convert. And, the purpose of your content marketing efforts is to do just that: Convert attention to interest, visitors to readers, readers to subscribers, subscribers to customers.
Think of screenshots as an image on steroids.
The screenshot not only provides a visual which is engaging to readers, but it also provides clarity. It’s laser-focused to enhance the reader’s understanding of what you’re talking about or to help with the understanding of a particular step.
Readers love screenshots.
Check out this Slideshare on using screenshots in your blog posts:
Content Marketing – Add Screenshots to Your Blog Posts to Increase Reader Engagement and Understanding
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