I came across this great Slideshare presentation by Board of Innovation. The author gives usable tips on how to market your content to get people to share it. Since having your content shared has lots of benefits, it’s something you should strive for.
So, what are the benefits of having your work shared – the power of social media sharing? Well, let me list the ways:
1. It generates visibility.
2. It brings traffic to your website.
3. It boosts your authority.
4. It generates conversions.
5. It pleases the search engines.
6. It increases your ranking.
7. It can help land you on Google’s first SERP.
8. It can help boost your bottom-line.
Pretty good, right?
In case you aren’t sure of what Slideshare is, it’s a knowledge-sharing platform. It was founded in 2006 and was acquired by LinkedIn in 2012.
Here’s what their landing page says:
It allows users to easily upload and share presentations, infographics, documents, videos, PDFs, and webinars. In Q4 of 2013, the site averaged 60 million unique visitors a month and 215 million page views. SlideShare is among the top 120 most-visited websites in the world.
In other words, it’s a place to reach others . . . to increase your visibility.
Okay, now on to how you have the potential to reach millions.
How I got 2.5 Million views on Slideshare (by @nickdemey @boardofinno) from Board of Innovation .com
P.S. I hope you found this post helpful. If you did, please share it.
MORE ON CONTENT MARKETING
Content Marketing and Animation – A Successful Combination
Content Marketing – A 20-Point Website Checklist
Content Marketing Success – You Have to Walk the Walk