Those Most Adaptable to Change Succeed – Marketing in the Digital Age

"It's not the strongest nor most intelligent that survives; the most adaptable to change wins."

While Charles Darwin wasn't thinking of marketing in the digital age when he said these words, they couldn't be more appropriate to the quick and ever-changing climate of online marketing.

I'm a writer as well as an online marketer and writing is an evergreen topic. There are steadfast rules that pretty much last forever. I've written articles on 'writing' years ago and they are just as relevant and factual today.

Online marketing is another story.

Technology and strategies can change overnight. And, search engines and/or social media channels can change their algorithms without any notice causing even more changes (and stress) for internet marketers.

Even marketing terminology changes.

That's why Darwin's quote can be applied to the marketer's life. If you can't adapt to the constant changes in marketing, you'll be lost – your business will suffer.

Because of this, it's essential to keep up with current strategies through ongoing reading and learning.

Here are a few of the top marketing sites that I read to help keep up with those relentless changes:  

There are many other sites out there that offer top marketing information, but I’m trying to keep this list short and sweet.


Content Marketing – Add Screenshots to Your Blog Posts to Increase Reader Engagement and Understanding.
Blogging and Conversion – How to Get More Juice Out of Your Efforts
Email Marketing and Call-to-Actions (CTAs)



4 Power-Packed Tips on Streamlining Your Product Creation Process

Everywhere you look, there’s a product or service being offered, especially online. The internet has made selling and the ability to earn money available to all.

If you’re not creating your own products to sell, you should be.

I get it though. You might think creating one product a bit daunting. And, to create multiple products may seem completely overwhelming.

Well, think again. Don’t let negativity or unrealistic thoughts keep you from jumping in and creating your own offerings.

Having created a number of my own information products, I know some of the tricks to keep the process simple.

Here are 4 power-packed tips on streamlining your product creation process.

1. Use content you’ve already written.

Been blogging for a while? Turn a specific topic into an ebook. Say you wrote 15 to 20 articles on cooking with wine. Format those articles into an ebook. DONE. You now have a product.

2. Repurpose your products.

Repurpose products you already created into other products. For example, if you wrote an ebook, turn it into a webinar, podcast, video, or a workshop.

Model what you’ve already done that’s been successful. If you already wrote a book, use the same template to write one on another topic. BAM. You’ve got another product.

Have you presented an audience-filled webinar, do it again with other information your prospects will want. Or, turn that webinar into a workshop.

You get the idea.

3. Keep your product package design uniform.

If you’re creating more than one product, and you should be, you want each product to quickly be identifiable with your brand.

Suppose you’ve written 5 ebooks and each has a different color and design. Guess what? They will not be quickly identifiable to one person or company.

But, it you have a specific color scheme and design for each of your products, you have a quickly identifiable brand.

This translates to your website also. Keep the color scheme the same for all your online and offline marketing.

This streamlines your process by removing the time and effort it takes to come up with new product packaging for each product.

Remember, model what you have that's working.

4. Have a ‘To Do’ list and stick to it.

Have a weekly ‘to do’ list. This will help you stay on course. What you don’t’ finish one day, add to your next day’s ‘to do.’

The ‘to do’ list streamlines your process by eliminating the time and effort needed to decide what needs to be done. No excuses, no thought process. It’s there right in front of you.

5. Create quality products (a bonus tip).

While this post is about streamlining your product creation process, you don’t want to skimp on quality. You don’t want to shortchange the buyer in any way. So, make sure everything you create has real benefit that delivers on what it promises in the title and description. Keep your buyer satisfied and she’ll be back for more.

There you have it, 5 power-packed tips to streamline your product creation process.

Get started today!


Content Marketing – Keep the Details Focused (don’t give too much information)
Email Marketing and Call-to-Actions (CTAs)
Do You Still Need a Website as the Core of Your Online Platform?



Business Success: Fine-Tune Your Content Marketing with Attribution Reports (know where and how conversion happens)

You’re sitting at your laptop, typing away. You know content is the absolute King of the internet jungle. And, you know inbound marketing is the best way to bring traffic to your website.

But, which of your content efforts are producing the most benefit. In other words, what post or website page or other strategy, or what combination of efforts are the ‘conversion powerhouses?’

You scratch your head. What type of content produces the most benefits – the most conversions? Where should you put your best effort and money?

Is it blog posts, is it paid ads, is it email marketing, is it social media marketing, is it other strategies? Is it a combination of strategies?

Fortunately for us marketers, there are tools to let you know exactly what’s working and what’s not. These tools will allow you to fine-tune your content marketing efforts.

One of those tools is the Attribution Report.

The Attribution Report

HubSpot has a great article explaining what an attribution report is and how to use it.

Basically, this report is an analytical tool that gives you details as to the ‘path’ a prospect takes that leads to conversion – on becoming a customer or client. It can even pinpoint the exact point of conversion.

You set the parameters and POOF, like magic, you know where to concentrate your marketing efforts.

How cool is that!

Blast AM explains Google's attribution modeling as “the science of determining the value of each customer touch point leading to a conversion. It helps you understand the customer journey and justify your marketing spend.”

The Touch Point is where a prospect first enters your website to conversion. Google Analytics calls this an Interaction Point.

Website Metrics

The attribution report and other analytical tools offer critical information to measure your business content marketing performance. Every business, big or small, needs to know how they’re doing. They need to know where their strengths are and where their weaknesses are. This is just good business practice.

Even gives you lots of information. And, some of it is free. Here are several website metrics they measure:

  • Your Global ranking
  • Your ‘country’ ranking
  • Bounce Rate
  • Daily Pageviews per Visitor
  • A visitor’s Daily Time on Site
  • Where your visitor’s are located (geography)
  • And, so much more

HubSpot and Google Analytics both offer Attribution Reports. Each uses their own terminology, but the results are the same: lots and lots of invaluable information that will help make you a content marketing powerhouse.

Google Analytics offers free website metric measurements. To sign up, go to (This tool involves adding code to your website though.)

I added this tool to two of my websites, but If you’d like to go the easy route start with Simply input your website URL in the box and it pulls up your rankings.

Get started today tracking your essential website metrics.


Blogging – The 5 Most Popular Blog Post and Article Formats (Part 1)
Website Ranking – Basic Metrics (Elements)
Content Marketing – 10 Tips on Creating Landing Pages That Boosts Clicks and Encourages Sharing



Don't Make These Landing Page Mistakes and What to do If You Have

Just about everyone knows the importance of having a website. And, the landing page is the first thing a visitor will see. So, it better be reader and search engine optimized.

As a website owner there are certain mistakes that you need to look out for. Here are 5 of them:

1. Overwhelming content

You don't want a website landing page that has too much content or information. Keep it simple and to the point. The visitor needs to very quickly ascertain what your site is about and the benefit it has for him.

In addition, search engines don't like long landing pages. 

2. Too many call-to-actions (CTAs)

A subscriber recently asked me to check his website. There were fairly large buttons all over the landing page, top to bottom. I didn't bother to check them to see if they were all CTAs, but even if they weren't, it was a turn-off. It was confusing.

Make everything  you do on your website short and sweet, especially your landing page. Give the visitor only ONE option (CTA) at a time. Too many choices creates visitor anxiety - this is always a no-no.

3. Your landing page heading doesn't reflect the website's theme/niche/industry

I'll use an old site of mine as an example of this error.

The URL is
The website name is Nothing Ventured Nothing Gained.

Okay, quickly, what do you think the site is about?

Investment? Real Estate? Health? Sports?

Get the idea. The title is non-specific. It's confusing.

The URL, website name, page titles, and so on, should all reflect the theme of the site.

Why does this matter?

It matters for at least two major reasons:

a. It makes the search engine's job much more difficult to define and categorize your website.
b. It's confusing for the visitor.

4. Jam-packed sidebar

This mistake goes along with #1. You don't want the visitor to be distracted or confused by too many sidebar tidbits or ads.

Again, keep it simple.

5. Website color design

The best color scheme for your website is a light background with dark text.  It's much easier to read, which makes it much more reader friendly. This tip is from Marketing Experiments.

This one always surprises me. I still see sites with dark backgrounds and light text.

Companies like Marketing Experiments base their information on tons of research. Why wouldn't everyone take advantage of their expertise.

Okay, there you have it, 5 landing page mistakes you absolutely need to avoid.

For a broader look at avoiding website errors, along with lots of statistics, check out 7 Landing Page Mistakes That Destroy Conversions over at Brandon Gaille.


Get Website Traffic with Inbound Marketing

This is a 4-week e-class through WOW! Women on Writing and covers the four major elements of inbound marketing: optimizing your website, blogging smart, email marketing, and social media marketing.

It's interactive, in-depth, and priced right. Check it out today. Just CLICK HERE for details.


Blogging – The 5 Most Popular Blog Post and Article Formats 
Is Guest Blogging Still an Effective Link Building Strategy?
Website Ranking – Basic Metrics (Elements)



Did You Write a Book? Sell It Through Your Blog

How to Sell Books Through Blogs

Guest Post by Kim Staflund

In today's digital environment, selling books through blogs is viable and preferable for many authors. Here's more information on how to sell your published books through blogs.

• Interest: You need an audience that has an interest in your book. A series of blogs can help to not just develop, but engage that audience. Let them know what you have to offer, even if you don't provide it until they buy the book.

• Engagement: You need a social media platform for engaging that audience, and it's tough to do that on your own. It's great to have your family and friends interested in your message, but promoting your blogs via social media can help you reach more people.

• Quality Content: Blogs provide a venue for actual content. Many readers won't be convinced of their need to purchase your book from short promotional Facebook posts and Tweets. They need to see more quality content, and a blog allows you to provide it. Answer a question or solve a problem and you have hooked a reader.

• Understanding: With blogs, you'll feel more understood, because people are reading and grasping your book's message. If the reason you're writing is to help others, you'll at least partially achieve your objective through blogging.

• Humanizing: Blogging allows your readers to connect with you as a human being, and that means they will internalize your writing and return to you for answers to life's questions. Whether that means positive or negative messages, fiction or non-fiction stories, or theoretical messages or practical how-tos is up to you, but regardless, blogging helps your audience see you as a human being who is trying to resolve issues connected to life, work, and family.

• Connections: Blogging about your writing offers opportunities for other writers to connect with you, which can offer valuable support in terms of making your work known to others as well as creating a support system for you. Writers who've been there and done that can make your path to publishing success much shorter! You'll meet writers who've hired graphic designers, agents, and others who can help you on your journey.

• Marketing Funnel: Blogs allow you to direct interested readers down a marketing funnel towards purchasing your book. Most users won't buy on the first visit; they want to get to know you first. Let readers engage with you through blogs until they develop enough trust to buy and promote your book.

• Reader Promotion: Readers who like your blog content will promote you to other readers, even if they don't buy your book, and this further develops your audience.

• Blogs become Books: Blogging allows you to further develop your writing in response to reader feedback. You may come up with your next published book via blogging.

• Selling Books: There's no reason you can't sell books through your blog. Add a PayPal link or other shopping cart option and make it easy for interested readers to buy your book!

Blogging is an excellent option for promoting and selling your books.

Polished Publishing Group (PPG) is a professional book publisher dedicated to serving serious-minded authors around the world. Watch for our new book, How to Publish a Bestselling Book... and Sell it WORLDWIDE Based on Value, Not Price!, in August 2014! eBook ISBN: 978-0-9864869-9-9 | Paperback ISBN: 978-0-9864869-8-2

Article Source:


The Author Website – Keep it Simple and to the Point
7 Elements of an Effective Landing Page Designed to Increase Your Mailing List P1
Book Marketing – Create a Blog



Is Your Social Media Marketing Increasing Your Website Traffic? (Tools to help you find out)

I recently read an interesting blog post at Social Media Examiner. Its focus was on how to increase social media shares.

If you’re a content marketer, this should be of interest to you. It sure is to me.

Today’s marketing is about discoverability and shareability. This means you need to be involved with social media marketing.

All the search engines ‘watch’ how you do on the social networks. Are your blog posts being Tweeted, Retweeted, Favorited, Liked, Shared?

You get it. Is there activity; is there sharing?

All this matters.

But what also matters is how this translates into traffic to your site.

It’s kind of obvious that if you have good activity on the social networks it will translate into more traffic for your website. The more people who get to see your blog post title, the more people there will be who will have the opportunity to click on your link.

That’s how it works.

So, how do you tell if your social media marketing is bringing in more traffic?

The answer is through analytics.
Now, I can hear some of you shaking your heads and thinking ‘OH NO! ANALYTICS.’ But, there are services that make it simple to keep track of everything from visits to your site, to pageviews, to length of time on your site per visit. And, they’re free.

Free Web Traffic Analysis Tools

One of my favorite tools for the non-techy is

You can get all sorts of information on how your website is doing, such as:

  • Global ranking
  • U.S. ranking
  • Bounce rate
  • Pageviews
  • Daily time on site
  • Where most of your visitors come from
  • Sites linking in
  • Where visitors are coming from

Another free tool is

This web traffic analysis tool will tell you:

  • The number of daily, week, or monthly visitors to your site
  • How many unique visits
  • How many first time visits
  • How many returning visits

There are also paid versions of these tools that provide even more analytical data.

And, if you’re on Blogger, they also have a ‘Stats’ feature that offers great information on how your blog posts and pages are doing. It’s in the Dashboard.

This type of information [from analytical tools] is crucial to your marketing strategy.

Why is that you ask?

Well, if you know that most of your traffic is coming from Twitter, your social media efforts should be more focused on that channel. If it’s from Facebook, then that’s where you should be focusing. Then keep monitoring your numbers to see if your strategies are working.

This though doesn’t mean to forsake all the other social channels, it means to direct a larger amount of your allotted social media marketing time and effort on what’s working.

Summing it Up

It’s important to know if your social media marketing strategies are working. And, although keeping track of your web traffic analytics will be a little time consuming, it will help you direct your focus on what works. This in turn will help you bring your business to the next level.


Tips on Content Writing – Think Like a Newsman
Content Marketing and Animation – A Successful Combination
Content Marketing – A 20-Point Website Checklist



Social Media Marketing - Did You Know You Can Now Include a CTA in Your Facebook Cover Photo?

One thing that you as a marketer can count on is online marketing is constantly changing, especially social media.

Jeff Bullas has a great article on a new Facebook ruling that marketers will love.

You're now allowed to include a CTA (call-to-action) in your header.

How 'marketing cool' is that.

The first thing a visitor will see when he lands on your page is the header. Now Facebook has given you the okay to make that header conversion powerful.

Bullas' post goes on to give 5 'heavy hitter' examples of putting this practice into use.It's a worthwhile read. Check it out at:

5 Great Examples of Call-to-Actions for Your Facebook Cover Photo



Email Marketing – The Number One Step to Powerful Email Messages That Really Lead to Opens and Conversions (The Welcome Message)

Outsourcing Articles as Part of Your Content Marketing Strategy – Is It Right For You?

Blogging – The 5 Most Popular Blog Post and Article Formats (Part 1)



Written A Business Book? 13 Steps To Push It To Bestseller Status

Written A Business Book? Use These Steps To Nudge It Toward Bestseller Status

Guest Post by Douglas Kruger

Work hand-in-hand with your publisher and you can ensure that your business book sells out. Here are 13 ways new authors can nudge their books toward bestseller status:

1. Take ownership from Day One
Start with the right outlook. This is your baby. The more deeply involved you are willing to get with the sales and marketing process, the greater your chances of success. Don't relinquish the fate of your book to the publishers. Be part of it.

2. Meet the team

Offer to drop by the publisher's offices and present a quick talk for the staff. Your goal is to build good will, to strengthen relationships and to put a face to your particular project.

This is a valuable step, considering that publishers release a number of new titles every single month. Fail to position yourself as a memorable character in their minds and you will simply have been 'one of the five from last April.'

3. Offer to get involved as much as possible

Most authors don't take the initiative and mention their willingness to be involved in PR. Publishers will generally ask, and even recommend that you do get involved, but once again, if you are one of six new authors published that month alone, there are limits to how assertively they will push the point.

Take charge by asking exactly how they might be able to use you. And keep on doing so. Offer to speak at book fairs, attend events and be interviewed by the media as often as possible.

4. Approach the media with the right arguments

Media coverage is arguably the most potent tool in your promotions mix. The more coverage you get, the better your book will do. Most publishers already have a sizeable list of media contacts and will gladly send copies of your book to all of them, but once again, don't rely on this as your only source of publicity.

You can triple the total media coverage by getting heavily involved as well. It's not hard to do. Contact every imaginable radio show, TV show, newspaper, magazine, trade publication, newsletter, blog or source of courier pigeons that might conceivably publicize the title.

In each case, make a compelling argument for the relevance of your material to their particular market. Be creative in finding angles. If they cater to young businesswomen, find a reason to appeal to that market. If their readers are retired men, think of a creative way to play up angles that will work for them.

5. Orient your message around their gain

PR is infinitely more effective when you discuss 'what they get,' rather than 'what you've written.' The same holds true for most forms of communication. A good speech, for instance, is oriented around value for the audience, rather than around the speaker's knowledge or delivery. So whenever you publicize your book, try to lead with 'what they get.'

6. Maximize each instance of publicity

Think creatively, and you can get much more than just one instance of publicity out of each media hit. Take a TV interview. Before it happens, announce through your various social channels that you've been accepted as a guest on the show. Later, announce the upcoming date. Then take some photos at the studio and post those online. Then mention when it will be aired. Then record the airing and upload it to YouTube and post the link. If you're shameless, you can even take screen-shots from the interview and post those at a later date.

Turn each interview into a running narrative, a compelling storyline, and you will radically increase your return each time.

Not only should you maximize the mileage you get out of each media appearance, but you should also use each one to help secure the next one. You now have a YouTube link to an interview? Send it to the producer of another show on which you'd like to appear, and so on.

And why not get multiple appearances with each media source? If there is a new development in the book's sales cycle - for instance, it becomes a bestseller, or it is included into the curriculum of a business school - go back to those same media outlets and offer a second, follow-up story.

7. Think big... and small

Big media appearances are extremely flattering and often very effective, but don't forget that your local newspapers, local radio station or even your school or workplace publication may be keen to hoist up their champion. Every appearance counts, as you strive for weight of numbers.

8. Turn your content into article-samples

Not all publicity has to be 'about' the book. Some of it can actually be the book. Creating articles based on chapters from your book is a great way to give free value and entice readers to want more. Similarly, you can offer interviews to the media based on specific chapters or ideas, rather than basing them upon the book as a whole. Done cleverly, this can result in a series of articles, rather than a single promotional piece.

9. Use the publisher's social media

Publishers have their own social media outlets, and they generally have greater numbers of followers than authors might. Whenever you tweet or post about an instance of publicity, or an idea from your book, be sure to use their channels as well. Post to their page (with permission, of course), or use their Twitter handle. Send useful content to their PR person to post on your behalf. Give them the content and visuals with which to promote you.

10. Use networks

Are you a member of any social groups? Online business communities? Posting into these groups (tactfully) can be very effective. And don't stop at simply post your own content; ask the editor or the owner of the group whether they might consider a feature on your new book. Or, again, turn chapters into articles and continually submit content.

11. Be visual

Whenever you promote your book, particularly on social media, try to think of ways to be as visually interesting as possible. Can you include high-resolution photos of the cover, of yourself, of a novel background? Can you link it to some video? You can even pay digital animation specialists (usually an amount of around US$15), to create a small animation, based on your book cover.

Consider changing your social media banners, profile photos and landing pages to show the cover as well.

12. Sell directly

Do you have any clients who might be willing to order in bulk? Sales of a couple of hundred here and there add up quickly. Provided your book meets a specific need, conference conveners are often very willing to buy your books as gifts for delegates. A useful book is actually a more valuable gift than, say, a branded folder.

13. Speak anywhere that they will have you

Speaking about your book at events is a great way to

a. Publicize them; and

b. Sell them directly.

Professional speakers have an advantage in this area, but the option is open to any author willing to appear at an event. Offer to speak anywhere on your book. Chambers of commerce and business networking events are particularly good, but you can also seek out any form of club or network with an interest in your topic matter.

Some publishers will support you by going along to handle live sales at the event on your behalf. But it is a reasonably simple matter to do it yourself, even if the publishers are not involved. Try to organize a speed-point in order to accept credit cards.

Also, try to create hype for the book before the event. One way to do this is to film a small video promo, in which you greet members of that particularly society and mention that you are looking forward to speaking for them at their upcoming event. Send this video to the convener for use.

Once again, lead with value. Tell them what they will get out of your presentation.

Think of your book as a rolling snowball. The more publicity you get for it, the more publicity will come to you. Every event, every tweet, every feature and every interview is well worth your while. The number of sales from each in isolation may seem tiny, but your total reputation is growing. Keep rolling it down the hill and, with the collaboration and help of your publisher, you could end up with an avalanche on your hands! Above all, remember this: It's your baby. Be responsible for its ultimate success.

Douglas Kruger is a professional speaker and business author. He is based in South Africa, but speaks all over the world. His newest book with Penguin Books SA, titled, 'Own Your Industry - How to Position Yourself as an Expert,' sold out in bookstores nationwide after only two months on sale. See Douglas in action at Buy his book through Connect with him on Twitter using @douglaskruger, or email:

Article Source:


Book Marketing – Tips and Tidbits on Bookstores
Build Your Authority Through Books and By-Pass Marketing
Content Marketing Success – You Have to Walk the Walk



Content Marketing- 5 Powerful Traffic-Generating Strategies

The greatest way to drive traffic to your website is through content marketing.

If you’re not sure what content marketing is, it’s simply a marketing strategy using content to create inbound traffic to you and your website. It’s also the strategy of using effective copywriting techniques to motivate your readers to take a desirable action.

Content marketing includes copywriting, SEO writing, webpage writing, blogging, newsletters, emails, and so on.

Now, on to the 5 powerful traffic-generating strategies.


Blogging is powerful. It’s a highly-valuable organic inbound marketing strategy.

The number one rule is to keep your blog active is to post two to three times a week and make the content valuable to your reader. If you’re able to, post more.

Optimize each post optimized and share each to your social media networks.

What many bloggers don't realize is that you need to generate visibility in order to boost website traffic and authority. Sharing through the social media networks helps do this.

Article Directories

While article directories don't hold the same visibility power they once did, they can still drive traffic. Ezine Articles is one of the better ones, but you can do a Google search to find others - just check their rating before bothering to join.

You can write original content to the directories or you can use your reprints.


Find 'authority' sites with great traffic and ask the owners if you can provide a guest post. Many sites will have a Guest Post page with their guidelines.

To make sure the sites you’re querying are ‘high-quality,’ check their Alexa ranking. Go to and input the site’s URL. Alexa will bring up its rankings.

I’ve mentioned Alexa twice now, so let me explain what it is.

Alexa is an analytic tool that measures your overall website ranking, length of visits, bounce rate, pageviews and much more.

Keep in mind the lower the overall ranking number the better. There are millions and millions of websites. In fact, I think there are over one billion now.

Google’s worldwide ranking is #1. One of my websites is 252,146 Globally and 60,724 U.S. (as of 10/4/14). Just to give you an idea of what to look for.

As of 10/4/14, Ezine Articles Global ranking is 1,158. That’s pretty darn good.

Note: The rankings can change daily.


YouTube is one of the top-traffic-generating venues. In fact, it may be the #1 top-traffic-generating venue.

Part of your marketing strategy should be to create videos and post to YouTube. Your videos don't have to be elaborate of professional, but they should be helpful to your target market.

Just take a look at these statistics from YouTube’s website:
• More than 1 billion unique users visit YouTube each month
• Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth
• 100 hours of video are uploaded to YouTube every minute
• According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
Does this make you want to go over to YouTube and start uploading video? It should!


Using social media networks, considered social media marketing, is crucial to your marketing success.

Post to Twitter 5 to 8 times a day. You can retweet your posts, you can post a quote from a 'famous person,' you can post a quote from your book, you can retweet someone else's tweet. Keep your account very active. Twitter is a high-visibility-generating social media site.

You should also be on LinkedIn and join a couple of groups - participate in the conversations.

And, be sure to sign up with GooglePlus. What's great about Google+ is that when you share your post to your account there, it has a higher chance of getting on Google's first SERP. This is always a huge plus.

There’s also Facebook. If it’s worked right, it can be a very powerful tool

And, don’t forget Pinterest.

There are many others out there, but it’d be impossible to work them all.

My suggestion is to find the top two or three networks that you find worthwhile and work them. If you try to keep up with ALL of them, you’ll be spending all your time on social media marketing. (Unless you have staff specially dedicated to this.)

Tip: Have effective bios for all your social media accounts. And, for those venues that allow customized headers, you should get one created. is a great place where you can do this for only $5 each.


You must include a CTA (call-to-action) in everything you create. It’s the CTA that will direct the reader to take action: To click on your opt-in link; to buy your book or product; to use your services.

Without this direction, your reader will visit and leave. She won’t think of taking any other step. It’s up to you to lead her, to motivate her to say YES to your CTA.

These are five high-traffic-generating strategies that you should include in your content marketing. Get started today.



Content Marketing – 10 Simple Steps and 5 Powerful Benefits to Content Curation
Add Screenshots to Your Blog Posts to Increase Reader Engagement and Understanding.
Content Marketing Success – Attitude, Aptitude, Altitude



Perseverance is the Key to Marketing Success

"Just when the caterpillar thought the world was ending, 
he turned into a butterfly."

There are many quotes that stress the importance of perseverance, but I think this one says it all.

It may be your next actionable step, it may be tomorrow, it may be next month or next year. If you continue working toward your marketing goals you will reach them.

The problem arises when doubt, a lack of self-confidence, or discouraging words make their way into your focus and thoughts. When they become more powerful than your drive or motivation to keep moving forward you can run into trouble.

That's why I love this quote. Just when you think things can't get any worse, when you think your marketing efforts aren't producing any results, when you think your business is about to tank, it can turn around into something better than you might have imagined.

So, keep on persevering!



Email Marketing – Two Power Tips to Optimizing Your Email List Opt-in for Better Conversion
Content Marketing – Take Blogging Up a Notch (It’s more than just writing text)
Do You Still Need a Website as the Core of Your Online Platform?



Social Media Marketing with Twitter - 59 Free Tools to Fit Any Need

Social media marketing is a must for all businesses. And, of late I've found that Twitter is a great avenue to broaden your reach and bring traffic to your website.

At Buffersocial, there's a very useful post on free Twitter tools and apps that you should definitely read.

Without further ado, here's the link;

59 Twitter Tools and Apps to Fit Any Need

Hope you find it helpful!



Social Media Marketing – Should You Use Twitter Auto-Direct Messaging
Content Marketing Success – You Can Do It, You Can Do It, You Can . . .
Content Marketing with Article Directories and Ghostwriters



Content Marketing – 7 Powerful Benefits of the WordPress Content Management System

Before the benefits are listed, you may want to know what a content management system (CMS) is.

The CMS is what allows you to manage the content on your website. According to Small Business.Yahoo, “It stores all of your documents, images, videos, and any other type of online content in an organized way.”

Another feature of the CMS is it allows you to have more than one administrator or editor. Multiple people can manage the content, under their own Username.

Here are 7 powerful benefits of the WordPress CMS:

1. It’s free.

Even if you download the software to your computer for your own hosting use, it’s free – no licenses are involved.

2. It’s easy to use.

The set-up is easy to do. And, if you’re not sure how to do it, there are plenty of free resources that will show you.

Once the system is up and running, managing it is a breeze and so is formatting and publishing your Pages and Blog content. It provides an easy to use format and system for adding, editing, deleting, retrieving, and publishing your content.

This makes blogging simple to do.

There are no technical skills needed. If you can use Microsoft Word to create a document, you can use WordPress.

3. It’s flexible and versatile

There are tons of widgets and thousands of themes that help make the WordPress CMS extremely flexible and versatile. You can easily change the entire design and format of your website by changing the theme. And, you can do this as often as you like. 

You can create as many pages as you want or need. There are no limits. This is another important feature. And, you can create Private pages, Hidden pages, and Password protected pages.

4. It has thousands and thousands of powerful Plugins.

A plugin is a tool (an ‘extra’ piece of software) that you can add to your website. The majority of them are free.

Plugins offer lots and lots of powerful features, including:

  • Spam control
  • Search engine optimization
  • Sitemaps
  • Ability to ‘hide’ pages from the Menu
  • Newsletter forms
  • E-commerce ability
  • Contact forms
  • Sharing features
  • Website security
  • The list goes on and on

5. It’s SEO friendly.

The WordPress CMS is much more search engine friendly than the other platforms. WordPress allows full search engine optimization of your pages, blog posts, images, videos, and so on. This is very important.

Google loves WordPress.

6. It has a Media File.

The media file allows you to upload images, ebooks, videos and audio.

One important aspect of this feature is that it allows you to upload PDFs (ebooks) so you can link directly to them. One of the purposes of this is if you're offering a free ebook as the subscriber opt-in gift - you'll need this feature to provide a place for the recipient to get it (download it).

As an example, my Blogger site Karen Cioffi Writing and Marketing offers a number of downloadable ebooks. But, I don't have the capability of ‘storing’ those ebooks (PDFs) on the Blogger site. I have to upload my PDFs to one of my WordPress sites to keep stored in the Media File. From there, I can link to them from anywhere.

This is the same process if you sell through PayPal. If you're selling a digital product (an ebook) you'll need a place to 'store' that file, so when someone buys it they'll be brought to the download page.

7. You can run the show.

WordPress is an easy to use system that allows you to be in complete control of your website. As mentioned earlier, there are no technical skills needed, so you don’t need a designer or webmaster to manage it for you.

There are many more benefits of using WordPress as your content manager system. If you’d like to find out more, you can go to: WordPress Features.

If you’re thinking of changing your hosting service or you don’t have a must-have paid service yet, check out Bluehost:

P.S. If you like this post, please share it!



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Social Media Marketing Tips - Twitter Dos and Don'ts

Social media marketing, as part of your content marketing strategy, is a crucial element for your success.

According to, "Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. [ . . . ] Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media."

Of late, I've been using Twitter a lot. I get lots of shares and am building my authority through this social media network.

When using any network, it's important to use it properly to get the most 'bang' out of your time and effort. So, here's a great Slideshare on what you should and shouldn't do on Twitter to get shares, favorities, and retweets.

What are your views on the presentation?

P.S. If you like the post, please share it!



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Productive and Profitable Content Creation - STOP Doing THAT and Start Doing THIS (Content Daily)

Guest Post by Jeff Herring

Profitable Content Creation is the foundation of being successful online over the long haul.

And you do want to be successful online for a long time, right?

Pay no attention to those who say the time of content creation is over. Think about it: while they are saying this, what are they doing?

Creating content!

At the same time, there are many practices online that people do just because most people do them, and you see most people doing them.

The problem with doing what most people do online is that most people are broke.

Today I'm going to show you how to be successful online by stopping one lousy habit and starting a new "Daily Revenue Generating Ritual."

Here we go...


Do you begin each business day by checking your email? So many people do, you know.


Because when you check your email first thing in your business day you are beginning your day based on someone else's agenda.

Email is someone else's agenda.

Even if it's client questions, etc. it is still someone else's agenda.

And do you really want to begin your day based on someone else's agenda?

Or would you rather learn how to begin your business day based on your own agenda?

Start This!

Now that you've stopped checking your email each morning, what are you going to do instead?

Great question!

I have a whole series of DRGRs - Daily Revenue Generating Rituals that I do each day and teach my mentee students to do as well.

One of my most powerful DRGRs is creating profitable content first thing each day.
Here are some examples:

•    Social Media Update
•    Blog Post
•    Article
•    YouTube Video
•    Webinar curriculum
•    Product Creation

When you create content first thing each day you feel more productive. That's because you are - how's that for a good start to the day?

As my friend and colleague Scott Smith says:
"I gave up email in the morning years ago. Now my mornings are all about MY agenda... afternoons I play with those of others."

Without exception or fail, every student who has taken me up on this tip falls in love with the benefits.

It might be a challenge at first for you to make the change - you have my promise you'll like the results.

So commit right now - no more email first thing in the morning - from now on, first thing in the morning, create your profitable content.

Bonus Tip - The best and most powerful way to create content every day is to use content creation templates.

And guess what? I just so happen to have one for you when you visit the creatively named

You'll get the powerful 3 Mistakes Template and a "Look-Over-My-Shoulder" Video so that you can get started creating your content right away.

Brought to you by Jeff Herring - dedicated to helping you unleash and cash in on your content.

Article Source:


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