Content Marketing- 5 Powerful Traffic-Generating Strategies
If you’re not sure what content marketing is, it’s simply a marketing strategy using content to create inbound traffic to you and your website. It’s also the strategy of using effective copywriting techniques to motivate your readers to take a desirable action.
Content marketing includes copywriting, SEO writing, webpage writing, blogging, newsletters, emails, and so on.
Now, on to the 5 powerful traffic-generating strategies.
Blogging is powerful. It’s a highly-valuable organic inbound marketing strategy.
The number one rule is to keep your blog active is to post two to three times a week and make the content valuable to your reader. If you’re able to, post more.
Optimize each post optimized and share each to your social media networks.
What many bloggers don't realize is that you need to generate visibility in order to boost website traffic and authority. Sharing through the social media networks helps do this.
While article directories don't hold the same visibility power they once did, they can still drive traffic. Ezine Articles is one of the better ones, but you can do a Google search to find others - just check their Alexa.com rating before bothering to join.
You can write original content to the directories or you can use your reprints.
2. GUEST BLOGGING
Find 'authority' sites with great traffic and ask the owners if you can provide a guest post. Many sites will have a Guest Post page with their guidelines.
To make sure the sites you’re querying are ‘high-quality,’ check their Alexa ranking. Go to http://alexa.com and input the site’s URL. Alexa will bring up its rankings.
I’ve mentioned Alexa twice now, so let me explain what it is.
Alexa is an analytic tool that measures your overall website ranking, length of visits, bounce rate, pageviews and much more.
Keep in mind the lower the overall ranking number the better. There are millions and millions of websites. In fact, I think there are over one billion now.
Google’s worldwide ranking is #1. One of my websites is 252,146 Globally and 60,724 U.S. (as of 10/4/14). Just to give you an idea of what to look for.
As of 10/4/14, Ezine Articles Global ranking is 1,158. That’s pretty darn good.
Note: The rankings can change daily.
YouTube is one of the top-traffic-generating venues. In fact, it may be the #1 top-traffic-generating venue.
Part of your marketing strategy should be to create videos and post to YouTube. Your videos don't have to be elaborate of professional, but they should be helpful to your target market.
Just take a look at these statistics from YouTube’s website:
• More than 1 billion unique users visit YouTube each month
• Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth
• 100 hours of video are uploaded to YouTube every minute
• According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
Does this make you want to go over to YouTube and start uploading video? It should!
4. SOCIAL MEDIA
Using social media networks, considered social media marketing, is crucial to your marketing success.
Post to Twitter 5 to 8 times a day. You can retweet your posts, you can post a quote from a 'famous person,' you can post a quote from your book, you can retweet someone else's tweet. Keep your account very active. Twitter is a high-visibility-generating social media site.
You should also be on LinkedIn and join a couple of groups - participate in the conversations.
And, be sure to sign up with GooglePlus. What's great about Google+ is that when you share your post to your account there, it has a higher chance of getting on Google's first SERP. This is always a huge plus.
There’s also Facebook. If it’s worked right, it can be a very powerful tool
And, don’t forget Pinterest.
There are many others out there, but it’d be impossible to work them all.
My suggestion is to find the top two or three networks that you find worthwhile and work them. If you try to keep up with ALL of them, you’ll be spending all your time on social media marketing. (Unless you have staff specially dedicated to this.)
Tip: Have effective bios for all your social media accounts. And, for those venues that allow customized headers, you should get one created. Fiverr.com is a great place where you can do this for only $5 each.
5. YOUR CTA
You must include a CTA (call-to-action) in everything you create. It’s the CTA that will direct the reader to take action: To click on your opt-in link; to buy your book or product; to use your services.
Without this direction, your reader will visit and leave. She won’t think of taking any other step. It’s up to you to lead her, to motivate her to say YES to your CTA.
These are five high-traffic-generating strategies that you should include in your content marketing. Get started today.
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