Content Marketing – 7 Powerful Benefits of the WordPress Content Management System

Before the benefits are listed, you may want to know what a content management system (CMS) is.

The CMS is what allows you to manage the content on your website. According to Small Business.Yahoo, “It stores all of your documents, images, videos, and any other type of online content in an organized way.”

Another feature of the CMS is it allows you to have more than one administrator or editor. Multiple people can manage the content, under their own Username.

Here are 7 powerful benefits of the WordPress CMS:

1. It’s free.

Even if you download the software to your computer for your own hosting use, it’s free – no licenses are involved.

2. It’s easy to use.

The set-up is easy to do. And, if you’re not sure how to do it, there are plenty of free resources that will show you.

Once the system is up and running, managing it is a breeze and so is formatting and publishing your Pages and Blog content. It provides an easy to use format and system for adding, editing, deleting, retrieving, and publishing your content.

This makes blogging simple to do.

There are no technical skills needed. If you can use Microsoft Word to create a document, you can use WordPress.

3. It’s flexible and versatile

There are tons of widgets and thousands of themes that help make the WordPress CMS extremely flexible and versatile. You can easily change the entire design and format of your website by changing the theme. And, you can do this as often as you like. 

You can create as many pages as you want or need. There are no limits. This is another important feature. And, you can create Private pages, Hidden pages, and Password protected pages.

4. It has thousands and thousands of powerful Plugins.

A plugin is a tool (an ‘extra’ piece of software) that you can add to your website. The majority of them are free.

Plugins offer lots and lots of powerful features, including:

  • Spam control
  • Search engine optimization
  • Sitemaps
  • Ability to ‘hide’ pages from the Menu
  • Newsletter forms
  • E-commerce ability
  • Contact forms
  • Sharing features
  • Website security
  • The list goes on and on

5. It’s SEO friendly.

The WordPress CMS is much more search engine friendly than the other platforms. WordPress allows full search engine optimization of your pages, blog posts, images, videos, and so on. This is very important.

Google loves WordPress.

6. It has a Media File.

The media file allows you to upload images, ebooks, videos and audio.

One important aspect of this feature is that it allows you to upload PDFs (ebooks) so you can link directly to them. One of the purposes of this is if you're offering a free ebook as the subscriber opt-in gift - you'll need this feature to provide a place for the recipient to get it (download it).

As an example, my Blogger site Karen Cioffi Writing and Marketing offers a number of downloadable ebooks. But, I don't have the capability of ‘storing’ those ebooks (PDFs) on the Blogger site. I have to upload my PDFs to one of my WordPress sites to keep stored in the Media File. From there, I can link to them from anywhere.

This is the same process if you sell through PayPal. If you're selling a digital product (an ebook) you'll need a place to 'store' that file, so when someone buys it they'll be brought to the download page.

7. You can run the show.

WordPress is an easy to use system that allows you to be in complete control of your website. As mentioned earlier, there are no technical skills needed, so you don’t need a designer or webmaster to manage it for you.

There are many more benefits of using WordPress as your content manager system. If you’d like to find out more, you can go to: WordPress Features.

If you’re thinking of changing your hosting service or you don’t have a must-have paid service yet, check out Bluehost:

P.S. If you like this post, please share it!



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