If you’re a content marketer, this should be of interest to you. It sure is to me.
Today’s marketing is about discoverability and shareability. This means you need to be involved with social media marketing.
All the search engines ‘watch’ how you do on the social networks. Are your blog posts being Tweeted, Retweeted, Favorited, Liked, Shared?
You get it. Is there activity; is there sharing?
All this matters.
But what also matters is how this translates into traffic to your site.
It’s kind of obvious that if you have good activity on the social networks it will translate into more traffic for your website. The more people who get to see your blog post title, the more people there will be who will have the opportunity to click on your link.
That’s how it works.
So, how do you tell if your social media marketing is bringing in more traffic?
The answer is through analytics.
Now, I can hear some of you shaking your heads and thinking ‘OH NO! ANALYTICS.’ But, there are services that make it simple to keep track of everything from visits to your site, to pageviews, to length of time on your site per visit. And, they’re free.
Free Web Traffic Analysis Tools
One of my favorite tools for the non-techy is Alexa.com.
You can get all sorts of information on how your website is doing, such as:
- Global ranking
- U.S. ranking
- Bounce rate
- Daily time on site
- Where most of your visitors come from
- Sites linking in
- Where visitors are coming from
Another free tool is Statcounter.com
This web traffic analysis tool will tell you:
- The number of daily, week, or monthly visitors to your site
- How many unique visits
- How many first time visits
- How many returning visits
There are also paid versions of these tools that provide even more analytical data.
And, if you’re on Blogger, they also have a ‘Stats’ feature that offers great information on how your blog posts and pages are doing. It’s in the Dashboard.
This type of information [from analytical tools] is crucial to your marketing strategy.
Why is that you ask?
Well, if you know that most of your traffic is coming from Twitter, your social media efforts should be more focused on that channel. If it’s from Facebook, then that’s where you should be focusing. Then keep monitoring your numbers to see if your strategies are working.
This though doesn’t mean to forsake all the other social channels, it means to direct a larger amount of your allotted social media marketing time and effort on what’s working.
Summing it Up
It’s important to know if your social media marketing strategies are working. And, although keeping track of your web traffic analytics will be a little time consuming, it will help you direct your focus on what works. This in turn will help you bring your business to the next level.
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