"Just when the caterpillar thought the world was ending,
he turned into a butterfly."
There are many quotes that stress the importance of perseverance, but I think this one says it all.
It may be your next actionable step, it may be tomorrow, it may be next month or next year. If you continue working toward your marketing goals you will reach them.
The problem arises when doubt, a lack of self-confidence, or discouraging words make their way into your focus and thoughts. When they become more powerful than your drive or motivation to keep moving forward you can run into trouble.
That's why I love this quote. Just when you think things can't get any worse, when you think your marketing efforts aren't producing any results, when you think your business is about to tank, it can turn around into something better than you might have imagined.
So, keep on persevering!
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