Social media marketing, as part of your content marketing strategy, is a crucial element for your success.
According to Mashable.com, "Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. [ . . . ] Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media."
Of late, I've been using Twitter a lot. I get lots of shares and am building my authority through this social media network.
When using any network, it's important to use it properly to get the most 'bang' out of your time and effort. So, here's a great Slideshare on what you should and shouldn't do on Twitter to get shares, favorities, and retweets.
What are your views on the presentation?
P.S. If you like the post, please share it!
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