3 Power-Packed Elements to SEO Ready Content
Below are three power-packed elements needed to create this type of content.
1. Create ‘shareable’ and keyword optimized content.
The ‘old’ SEO involved optimizing keywords that search engines would find, categorize, and index in order to place that content as results based on search queries.
Today, it’s all about providing quality content that readers will find valuable enough to share. You want readers to share that post with Twitter, LinkedIn, Facebook, StumbleUpon, Google Plus, and other social networks.
While you also need to provide keywords for the search engines to find and categorize your content, the key to blogging is now to provide quality content that’s shareable.
SEO is now kind of like a popularity contest. The more people who like and share your content the greater value your site has with Google and other search engines.
2. Use original content as much as possible.
A while back, it was okay to use reprints (duplicate content) on your website. You might get reprints from other bloggers who want to share their content or from article directories. You simply add the content to a post, add the attribution (the author’s byline), optimize the post, and you’d be good to go.
NOW, Google wants fresh content. It wants high-quality and original content. So, it’s advisable to keep the reprints to a minimum, if using them at all.
I usually have original content on my site here, but I’ll be striving to make it at least a 98-99% reprint free site.
NOTE: Duplicate content also include content you have duplicated on webpages.
3. Fill in all the blanks.
Just about all websites provide tags, categories, and description features for your blog posts. It’s critical to fill these sections in. The more information you provide for the reader and search engines to find and categorize your post, the better.
Tags are an effective way to group related content. It tells readers and search engines what the post is ‘specifically’ about (e.g., dog allergies, dog dander).
Categories are a bit broader than tags. Using the tag examples above, the categories may be: allergies, pet allergies.
Descriptions are a brief synopsis (one to three sentences) of what the post is about. This snippet helps the search engines and is usually what they use if you’re post is used as a search result.
There you have it, three power-packed elements to SEO ready content that will get your posts doing what they should be doing: getting read, being shared, bringing traffic to your site, building your authority, and boosting conversion.
Conversion - the process of a visitor moving to the next level by taking an action you want. It could be opting in to your email list or buying your product.
Search query – when a person uses Google (or other search engine) to find what he’s looking for. He inputs a ‘keyword’ into the search box and Google will provide those posts that it thinks is the best results in response.
As an example, I input “article marketing” into Google’s search box on November 15, 2014. Google provided answers to that post. The first SERP included my post:
SERP is an acronym for ‘search engine results page.’ It’s the pages google provides for a search query. Have your post as the results on the first SERP is what you should be striving for.
MORE ON CONTENT MARKETING
Content Marketing – How to Get Millions of Views with SlideShare
Email Marketing – My Switch to GetResponse (for better opt-in boxes)
Blogging and Conversion – How to Get More Juice Out of Your Efforts
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