Blogging with External Links - More Value to the Reader and More Ranking Power
Anyone can blog. It’s simple - you just type away, publish the post, and share it.
But, to blog effectively, you need to pay attention to lots and lots of blogging strategies to make the post more valuable to the reader and make it search engine friendly.
One technique to add a power-punch to your blog posts is to use external links (outbound links).
According to Moz.com, “External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source).”
In simpler terms, an external link is one on your website that links to another website (domain).
Why Use External Links?
1. Added value to your reader.
External links can provide your reader with another viewpoint on the topic of the post. The linked site can also enhance your content, bringing more value to the reader.
2. It provides proof.
These links can also be used as ‘proof’ that what you’re saying has validity. Having a heavy-hitter site agree with your viewpoint or information gives your post more authority . . . more weight.
3. It creates a connection.
Using external links makes the site you’re linking to aware of you. This established a connection, even if a tiny one.
4. They’re good for search engine categorizing and ranking.
MOZ explains that “the target and source pages and domains cited in a link also provide valuable relevancy metrics for search engines.”
Normally, external links point to content that’s relevant to the source post (your post). Linking to content that’s similar helps the “search engines establish knowledge hubs on the Internet that they can then use to validate the importance of a given web document.”
Being the Target of an External Link
On the flipside, if you’re linked to by a ‘reliable’ site, it’s like a vote of confidence or popularity in the search engine ranking contest.
The more ‘reliable’ sites linking in to your site, the more value search engines will think your site has. This will make them (the ‘search engine gods’) smile on you with better rankings.
So, start using external links in your blog posts. And, if your content is valuable, hopefully, ‘good ranking’ sites will link to your content.
TIP: Make sure the external links you use are relevant to your post’s topic and include them naturally within the content. Or, you can include them at the end of your post as a reference or further reading. In this case, use the title of the post you’re linking to and make it clickable (anchor text).
For an example of these links in practice, look at the link I have in the 5th paragraph.
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