Friday

Social Media Marketing and Time Management

There’s a great quote at BufferSocial, “Social media shouldn’t be a time waster. It should be a money maker.”

I absolutely love this quote.

If you’re like me, you spend time and effort keeping up with your social media channels. Post to Twitter. Post to GooglePlus. Post to Facebook. Post to StumbleUpon. Post to Pinterest. Post to LinkedIn. Post to . . .

Then analyze what’s working and tweak when and where needed. Then wash, rinse, repeat.

And, along with posting to these social biggies, you need to keep track of which posts and strategies are bringing in traffic – which posts are converting.

It’s a lot of work.

Along with the work, there's the time element. According to Business Insider, “Americans spend more time on social media than any other major Internet activity, including email.”

More than email? Wow. That’s a lot of time.

To get an idea of just how much time we’re talking about, a PDF Industry Report from Social Media Examiner demonstrates that 36% of marketers spend 1 to 5 hours per week on social media marketing. Twenty-six percent spend 6 to 10 hours. Eleven percent spends 11 to 15 hours per week.

I probably fall into the 26% of marketers, but want to get those hours cut down.

3 Tips on Streamlining Your Social Media Marketing

1. Get automated.

It’s essential to have your posts go out automatically. I use SocialOomph.com, but not regularly enough.

When not using automation, I share each of my posts manually to my accounts. I use: Twitter, Facebook, GooglePlus, LinkedIn, and StumbleUpon. Yes, there are lots of other ones, but it’s impossible for me to include more. And, these are the ones I’ve found to work best (for me).

I also go to each network and find posts of others that I think my ‘followers’ will like and share those.

Automation streamlines this process for you.

2. Limit the time you spend looking for content.

Aside from using your own content to post, BufferSocial recommends you limit yourself to 30 minutes of scoring the internet for content.

So far, I’ve never had to scour the internet to find content. It comes right to me in my email. Subscribing to lots of business and marketing sites, I get fresh content every day.

It is important to limit your time on this strategy also because you can end up going from link to link to link, reading more and more and more.

I also find content by going directly to my networks, as mentioned in number one, above. I skim for titles I think are valuable - click on the link to make sure the content's worth sharing, then share it.

3. Analyze your efforts.

This is another of those must-do elements. If you’re spending X amount of time engaging in social media marketing, you should make sure it’s working. And, you need to know which of those efforts is actually creating a worthwhile ROI (return on investment).

The BufferSocial article on time-saving strategies goes into more details on these strategies and more.

I hope this helps you get a better handle on the time you spend ‘socializing.’

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MORE ON CONTENT MARKETING

5 Reasons Why You Should Use Content Curation as Part of Your Blogging Strategy
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