Friday

Life and Marketing are Like Riding a Bicycle


"Life is like riding a bicycle.
To keep your balance,
you have to keep moving."

I love Albert Einstein quotes. He was such a brilliant man.

This particular quote is pertinent to everything in life, including your marketing efforts.

In fact, the marketing arena is ever-changing. What worked yesterday may not work today. What didn't exist yesterday, may very well exist today.

Marketing is what most of us online are bicycling after - striving to keep our balance with.

Think about the last 10 years or so.

Social Media - networks have popped into existence, changing the way we plan and execute our marketing strategies.

Here is a brief list of just some of those networks:

  • LinkedIn 2003
  • Delicious 2003
  • Vimeo 2004
  • Digg 2004
  • Flickr 2004
  • Reddit 2005
  • YouTube 2005
  • Twitter 2006
  • Tumblr 2007
  • Pinterest 2010
  • Google+ 2011

Next, think about the marketing strategies that have come and gone:

  • Writing content that was keyword focused (keyword stuffing)
  • Linkbuilding strategies
  • The shift from outgoing marketing (push marketing) to inbound marketing (pull marketing)
  • The shift from 'it's all about the company' to 'it's all about the buyer'
  • The shift to flying with minimal analytics to monitoring every move you make
  • The shift from traditional book publishing to self-publishing
  • The use of permission-based duplicate content to now having to avoid it
  • Having the option to use social media marketing to having to use it
  • Panda, Penguin, rankings, YIKES

The list could go on and on and on and . . .

You absolutely have to keep moving, not only to keep your balance, but to keep your head above the murky marketing waters.

Keep on ridin'

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References:

http://www.mediabistro.com/alltwitter/social-networks-timeline_b19497
http://blog.raincastle.com/bid/94018/Four-Signs-Your-Marketing-Strategy-is-Outdated

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MORE ON INBOUND MARKETING

Book Marketing – Yesterday and Today
Blog Post Template – The 8 Standard Components (Part 1)
Content Marketing – Shareability, Sharing, and Paying-it-Forward



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