Friday

Social Media Marketing and an Unethical Twitter Practice

I’m not sure if this has happened or is happening to others, but on a few occasions, I’ve found my Twitter account associated with a post, page, or product I've never heard of. My immediate impression is this is an unethical social media marketing practice.

Now I may be mistaken, but it seems to me the accounts connecting ‘my account’ to promotional material is doing it purely to make others think I’m promoting that post, page, or product.

Not sure if I made that clear.

What I mean is, say Twitter Account “JonesSkyFuel” posts a tweet that says:

@KarenCV “LinkTo SalesPage” (a clickable link to some service or product I’ve never heard of).

Or, a tweet that says: @karencv Thanks for the interest in XXXXX (with a clickable link to their service that I never had interest in or had shown interest in).
(Both scenarios actually happened to me recently.)

Okay, I will say I’m a New Yorker, so naturally skeptical and leery.
But, why else would a marketer mention my name in connection with a post, page, or product I’ve never heard of, or if I have I heard of it, never endorsed or promoted it?

In the most recent post that mentioned me in connection with something I never heard of, I tweeted back and actually said, “I never heard of this product, please don’t use my twitter account for your promotion.”

After doing this, I began to wonder if that marketer wanted me to check out the product. Then I thought if they wanted me to check it out, why not direct message me.

It would be like me using Hubspot’s (a heavy-hitter) Twitter account handle and connecting it to one of my posts or services. That would be super-unethical.

So, my guess is, marketers using this particular social media marketing strategy in connection with my Twitter handle are also being unethical.

Anyone else have this experience? If so what did you do?

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