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Social Media Marketing - Basic Twitter Terms (including Favorites and Twitter Analytics)

I've been using Twitter a lot lately as part of my social media marketing strategy. Thought I'd shed some light on some of Twitter's terms.

Basic Twitter Terms and Definitions

The most common term on the social network is “Retweet.”

This is the process of clicking on the ‘retweet’ button of a tweet you like or find valuable. By clicking on that button, you are sharing that tweet with your followers. Retweets appear on your Home page as part of your tweets list. In other words, others can see what you retweeted.

The individual you retweeted will get notified that you retweeted his tweet. It’ll specify which tweet got retweeted. This is good information to know.

This strategy has been used just about since Twitter was founded in 2006.

The purpose: to share valuable or entertaining tweets with your followers.

The shorthand for Retweet is RT.

In the example below, you can see that I retweeted Jeff Bullas’ tweet about Facebook. He had 13 retweets for that particular post (tweet) on that day:


The Retweet icon is initially grey. When you click on it, it turns green.

Closing in on the Retweet popularity is “Favorites.”

Favoriting a tweet is kind of like highlighting or making a tweet of someone else (or your own) special. Interestingly, this tweeting strategy started to pick up speed in 2013, especially with small businesses.

When Twitter rolled out their new Twitter Analytics in 2014, favoriting look a giant leap. In fact, I get more favorites than I do retweets.

When you favorite a tweet, it doesn’t appear on your Home page list of tweets.

The purpose:

To make the author of the tweet aware of you and let her know you liked the tweet
To save the tweet so you can click to the information later
To save the tweet in order to remember to thank someone who mentioned you
You can also favorite your own tweets for emphasis

The most popular shorthand for Favorites is FAVs.

In the example below, you can see that Jeff’s tweet got 5 Favorites on that particular day.


The Favorite star is grey until you click on it then it turns gold.

Mentions

Mentions are when someone adds your twitter handle (your username) in a tweet.

The purpose: to bring that person to the attention of your followers.

No shorthand that I’m aware of.

In the first example below, you can see that the user (Paradiso Presents) simply mentioned me in regard to content marketing. In the second example, the user (Gavin Head) mentioned that I was a part of “The Inbound Marketing Daily.” 




Notifications

Favorites, Mentions, and Retweets are visible on your Notification page. Just click on the Notifications icon at the top of your Twitter page.


In the example below, I was able to see that 5 people favorited that particular tweet on that particular day.


You’ll also get notified of favorites, mentions, and retweets in emails from Twitter.

Twitter Analytics

The bare-bottom basics of Twitter Analytics is to keep track of the interaction or engagement your tweets have on Twitter.

In the example below, it shows me how I did over the last 28 days.


Aside from the number of impressions, it lists your tweets, along with the impressions and the engagement of each. It also includes an engagement rate.

The engagement rate is the ratio of the number of impressions for a tweet to the number of engagements. So if I had 100 impressions and 20 engagements on a particular tweet, my engagement rate would be 20 percent for that tweet.

This knowledge gives you power . . . social media marketing power. It lets you know how many users are able to view your tweets and which tweets are working, get engagement.

Impressions are the number of times users saw the Tweet on Twitter. Crazy that Twitter can determine this stat.

Engagements are the number of times a user interacted with a Tweet. This includes clicks anywhere on the tweet (link, hashtag, username, etc.), retweets, favorites, following, replies.

Why does ALL this matter?

Simple: visibility, authority, traffic, conversion.

Aside from Twitter keeping track, Google does also. This in turn can affect your rankings.

The powers-that-be are watching every move you make!

Note: I also have a post scheduled for 12/15/14, explaining the testing I've done on Twitter. It includes the process and results.

Reference

https://www.americanexpress.com/us/small-business/openforum/articles/favoriting-new-retweeting-twitter/

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MORE ON CONTENT MARKETING

Website Ranking – Basic Metrics (Elements)
Blogging – The 5 Most Popular Blog Post and Article Formats 
Do You Still Need a Website as the Core of Your Online Platform?

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