Monday

Email Marketing - The Number ONE Step to Powerful Email Messages that Will Really Lead to Opens and Conversions

By Karen Cioffi

Writing powerful email messages is a primary way to market and sell what you’re offering.

The foundation of your email marketing strategy, building your email list, is to sign up with an email service provider, such as Mail Chimp or iContact. The service will provide an autoresponder tool. This will allow you to send your subscribers automatic messages – ones that you create and put in place.

Once you have your service in place, it’s time to write your powerful email messages.

To start, you’ll want to write a minimum of 10 emails. This will be your initial autoresponder series.

The very first message in the series will be the Welcome Message the subscriber automatically receives after signing up for your mailing list.

Since the welcome message is your first email contact with a person who felt that your ethical bribe was valuable enough to give up her email address and a person who you want to develop a relationship with, you need to make it count.

The Welcome message is your #1 step to creating email messages that work. For this reason, you’ll need to make it powerful.

Your first message should have several components:

1.    Thank the subscriber for signing up
2.    Remind her what she signed up for (usually the freebie)
3.    Provide the link or other to the immediate receipt of the free gift (if she didn’t get it automatically upon signing up)
4.    Explain how to get the gift – it may seem silly, but do it anyway, even if it’s “click on the link and download your free gift.”
5.    Let your new subscriber know what to expect – what will be in your emails and how often will he receive them
6.    Link back to your website and include your social media links
7.    Have a one-time-only offer (this is optional)

The welcome message, as mentioned above, should be sent to the subscriber automatically, as soon as he signs up. This would be considered Day Zero.

Keeping Track and Analyzing

It’s a good idea to keep track of the responses you get to your welcome message. If you find there aren’t any clicks or purchases (if you’re offering a one-time-only offer) with the welcome message, try revising it. You might also offer a different offer or eliminate it all together.

As with all your marketing efforts, you need to test the waters, analyze and revise until you find what works for you.

TIP: Keep in mind that you set the tone of your emails with the first one, so do some research. See how the pros do it. Subscribe to several heavy-hitter lists and analyze how they execute their emails.

Use these tips to create your own powerful email messages, ones that fulfil their purpose.

I hope you found this information interesting and helpful. Too advanced, not enough, just right? I’d really love to know, so please leave a comment – good or bad.

P.S. If you liked this article, PLEASE SHARE IT!

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MORE ON CONTENT MARKETING

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Friday

Social Media Tools Galore to Add to Your Marketing Strategies

Being in business takes a lot of work . . . and time. Not to mention expenses.

Marketing you, your product, and your business is now a 24/7 endeavor. And, if you’re a small business or solopreneur, which includes the book marketer and freelance writer, you are most likely doing it all yourself.

You’re the product designer, the marketer, the sales person, the content marketer, the social media marketer . . . you wear many hats to keep your business moving forward.

Because of this, it’s important to use whatever technological tools you can to ease the burden.

I came across a great article at Social Media Examiner that gives you lots of links to  social media tools that will help you get more done in less time.

It’s worth the read. Check the article out here:

45 Social Media Tools and Tips to Improve Your Marketing


After you read it, please stop back here to let me know what you think of it!

P.S. If you liked this article, PLEASE SHARE IT!

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Wednesday

Writing Software for Writers

Guest Post by Anne Duguid

Tree Sheets

Despite the title, this month's free software choices are not simply for writers. But they are worth mentioning because they can potentially save money and time. I admit being prone to play with new gadgets and ideas. My time savers can soon become time wasters, if I'm not careful. So when I read the recent reviews for Tree Sheets--another planning/ list making/to do tool, I was skeptical. Nothing the matter with my "to do" lists in Word, I decided. But I couldn't resist taking a look--and I love it.

It took a little time reading through the interactive manual which teaches you the system as you go. Even using it in its simplest form, I have found it fun to use, it saves me time and I am whipping through my lists of work to be done much faster than I would normally. This, I suspect, is because it is more than a list maker. It allows me to plan as I go and so speeds the writing process.

You can create grids of any size. The squares expand to  fit text and you can insert new grids inside the squares, add photos, and organize your ideas in an order to suit you. I find it far more flexible and faster to use than Excel or other spreadsheets and think it will be excellent for planning not only daily tasks but also book outlines.

It creates a tree-like mind mapping structure for your thoughts.

You can download it from the site above or from sites like Softpedia or Cnet.

Office Solutions

For writers disillusioned with the ubiquitous Microsoft Office, there are several free office suites constantly updating and improving and coming closer and closer to challenging the MS programs.

Open Office has had recent upgrades and the newer Libre Office is well worth looking at. Both are compatible with and can save docs in Word formats. Libre Office, I believe, may work better with the Word Track Changes function beloved by e-book editors. I have downloaded it, like the new templates for its presentations, and joy of joys, it is not clashing with anything else on my computer.

Worth a look especially if money is tight.

Create an Online Comic

This might be another way to plan a book or picture book. Comix I/O is an online cartoon generator which is a great way to get to grips with learning html -- very useful to know when it comes to building your own websites.
It looks a bit daunting but try Geek Gurl Diaries #17 on You Tube, a quick six minute video on how to do it. I'll add my comic clips once I've practiced a bit more lol

My browser settings are not compatible with the editor feature but I can work around by copying the html into Notepad, changing the text there and then saving the new version with the html suffix--i.e. I save as mycomic.html in the new title box. Remember to keep a .txt version too to be able to change the text again.

Anne Duguid is a freelance content editor with MuseItUp Publishing and she tries to pass on helpful writing,editing and publishing tips at Slow and Steady Writers.

Article Source: http://www.writersonthemove.com/2013/11/writing-software.html

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Monday

Powerful Email Messages That Actually Lead To Opens and Conversions (It’s All In The Autoresponder)

If you’re like most email marketers, most likely you’re not doing it right. And, it’s really not your fault.

Most people just don’t know the secret strategies to write effective emails – emails that people actually open – emails that prompt people to say YES to your call-to-action.

For those of you who aren’t sure what or who an email marketer is, it’s anyone (an author, freelance writer, or business owner) who sends emails to people on their subscriber list to accomplish certain objectives:

•    Inform, teach
•    Entertain
•    Engage
•    Build a relationship
•    To sell to

The first four items in the list above are side roads to the fifth item – to sell.

So, most likely you fall into one of those five categories, which makes you an email marketer.

Powerful emails should be focused on doing four things: (1) getting people to open your emails, (2) getting people to read your emails, (3) helping people), and (4) getting people to respond to your call-to-action.
The First Step

The very first step to writing powerful email messages that do what they should is to understand what an autoresponder is and its purpose.

An autoresponder is a feature or tool that email services provide to allow you to automatically send out one, two, or a series of automatic messages to your subscribers.

Email services that offer this tool include, iContact, Aweber, Constant Contact, and Mail Chimp.

The initial series of email messages should:
   
•    Help you establish a relationship with your subscribers
•    Drive the subscriber back to your website
•    Provide valuable informational content to help your subscribers
•    Provide links for the subscribers to connect with you on your social media accounts
•    Offer special ‘rewards’ to your community of subscribers – let them know you appreciate them through additional gifts and through pricing specials
•    Make note of your subscribers’ problems and give them real solutions – solutions that are doable through your ebooks, workshops, e-courses, webinars, and so on
•    Motivate the subscribers to think of you as the go-to person in your niche
•    Convert subscribers into customers/clients

How many messages should your initial round of autoresponders contain?
 
You should create a series of 10 to 12 automatic messages.

In a webinar presented by pro copywriter and marketer Colin Martin, he mentioned that the National Retail Federation tells their members: “An online prospect needs to be ‘touched’ an average of seven times before they purchase.” 

In the online world, a ‘touch’ refers to some form of online communication or contact. With email messages, Martin advised that it takes a minimum of 10 email messages to satisfy the ‘seven touches’ approach.

This is explosive information.

Knowing how many initial messages you should send out to influence conversion will help you make sales.

So, using this knowledge, you should create 10 to 12 autoresponder messages and they should be written and set up to go prior to putting the email opt-in on your website.

These messages will be in place to secure your relationship with your subscriber and motivate him to convert from a subscriber to a customer.

I hope you found this information interesting and helpful. Too advanced, not enough, just right? I’d really love to know, so please leave a comment – good or bad.
P.S. If you liked this article, PLEASE SHARE IT!

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Friday

Twitter is Getting on the Larger Visual Header Bandwagon as Part of Its Social Media Blending Strategy

It seems originality doesn't stand a chance when it comes to social media. If you notice, each social media network tries to keep up with the other. And, while Twitter holds its own with a limited character number, it's succumbing to other pressures.

According to an article at HubSpot.com, Twitter will be rolling out a new design overhaul. The new version is kind of like Facebook and kind of like Twitter, and kind of like . . .

The author of the article, Corey Eridon, noted, "One of my jobs is to stay on top of social networks' various platform updates. And the trend I've been seeing is a progressive mashing together of features and layouts such that they all look more and more like each other."

Along with the new header design, Twitter is also now allowing images in tweets, just like Google+ and Facebook.

What the purpose of this 'blending' mentality is unclear.

It would seem the days of originality are gone. If all the networks are similar, which one should a business use to meet its inbound marketing needs? What's going to differentiate them? Where will the competitive edge be?

I'm one for uniqueness, for offering what others aren't, for standing out. How about you? What do you think about the major social media networks merging into one another?

To read the full article at HubSpot, go to:
Social Media - Twitter Tests Out New, More Visual Layout

P.S. If you like this article, please share it!

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Wednesday

Freelance Writers: Profile Vs Objective - Which One Is Best For Your Resume?

By Travis Bliffen

Regardless of whether you choose a functional resume, chronological resume or a combination resume one of the first and arguably most important sections is the objective or profile. Resume writing professionals have yet to agree upon which is a better choice, but the majority of professionals favor profiles since they focus on what you can provide, instead of what you want. The decision to use a profile or objective statement will ultimately be yours to make, but consider the following before deciding.

What Is An Objective?

Objective (s), Statement of Objectives, and Objective Statement are the three most common headings for this section of your resume, and regardless of the heading you choose, the purpose is simply to briefly outline what position you are seeking, and what you expect from the company, while mentioning some of your related skills. Unfortunately we are currently facing an unemployment rate hovering around 9%, meaning there are more than enough qualified candidates for almost every position, making it an employers' jobs market. That being said, most employers don't care what you want. 6-12 seconds is on average how long your resume has to make a great impression on the screener and entice them to continue reading; do you want to use those few seconds to tell them what you want? I advise you use that time instead to tell them what you have to offer.

What is A Profile?

Think of a profile as a bare bones version of your cover letter coupled with a thirty second elevator sales pitch. The purpose of your profile is to outline the relevant skills and experience you have for the desired position. Like an objective, the profile is known by several names including, career summary, summary of qualifications, and profile summary. The majority of modern resumes now contain a profile as opposed to an objective statement. Profiles should answer the following:

What relevant skills do you have to offer?

How have you demonstrated these skills?

What improvement or strategy could you provide to our company?

Additionally a profile should entice the reader to continue reading your resume. I advise that you have a friend or professional resume writer review your profile and then answer the above questions, if the answers are not what you want your first impression to be, then revise and repeat. With a little patience and maybe even some professional help, you can create a powerful, enticing, and most importantly, job winning resume. For additional resume advice, or a complimentary review I invite you to visit Resume Builders Pro.

For more information visit [http://www.resumebuilderspro.com].

Article Source: http://EzineArticles.com/7046006

If you liked this article, PLEASE SHARE IT!

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Karen Cioffi, the Article Writing Doctor
Article Writing Training for Small Businesses, Solopreneurs, and the Freelance Writer

Monday

Blogging – The 5 Most Popular Blog Post and Article Formats (Part 2)


In last week’s article, we went over blog post formats 1and two, the how-to post and the list based post.

To read Part 1, go to: Blogging Formats - Part 1

Now, it’s on to formats 3, 4, and 5.

3. The Content Curation Blog Post

Before we get into the format, let’s go over what content curation is.

In simple terms, it’s using someone else’s content on your site by linking to it. You lead into the source content with your own perspective and ideas. Then add text leading the reader to the original source. You might use: ‘To read more about this, go to . . .’ Or, you might use: To read the original article, go to . . .

The idea is to link to the source article through a ‘more reading’ setup.

The benefit to you is saving time. You don’t have to write a full post, yet you get fresh content that will be helpful to your readers. The fresh content and fresh viewpoint helps increase your authority and helps build you into the ‘go to person’ for your niche.

You do though need to make sure the content is relevant to your site and it’d be a good idea if you leave a comment on the original article’s post.

Another benefit to this blog format is trackbacking. Linking to the original source’s post will bring the attention of the source site to your site. 

4. The Newsjacking Blog Post

The newsjacking blog post format is about making use of headline news within your industry/niche. This type of post is usually timely. It’s very useful if you want to be the one to bring breaking news to your audience.

Another way to use newsjacking is to create an in-depth analysis of the breaking news or simply give your perspective, after the fact. Just be careful not to plagiarize the content. You can reference the news content, but be sure to make the post content your own

You can also use newsjacking with the curation format.

5. The SlideShare or Video Blog Post

This format takes advantage of visual (and audio) content, in place of all text.  This format helps break things up a bit. People love visuals. Adding videos or SlideShare presentations spices your blog up.

Along with adding variety, the visual posts allow you to actually demonstrate tricky topics. For example, when explaining how to use hyperlinks or deep links, it’s much easier for the reader to SEE how to do it, rather than read about it.

Just like the other formats, you do need an introduction explaining the problem and how you can help fix it. Then lead into the video or SlideShare presentation with something like: ‘Watch the video to see how it’s done.’ Or, ‘Flip through the SlideShare I created to demonstrate just how to do it.’

Here’s an example of creating a SlideShare post:
Article Marketing – Optimize Your Blogger Blog Posts

Summing it All Up

Blogging is a must if you want to create and increase visibility, readership, leads, and sales. But, simply blogging isn’t enough, you need to know how to blog effectively. Using these five blogging formats will help you keep your blog posts fresh and keep your audience engaged and informed.

If you liked this post, PLEASE SHARE IT!

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Friday

LinkedIn Now Offers Blog Post Publishing to Its Members

Think you don't have enough venues to post your content to?

Well, if you haven't heard yet, LinkedIn added one more. The business oriented site allows ALL members to now publish their content.

It's been around for a while now, but many haven't heard about it.

According to a very interesting article at HubSpot.com:

Once you publish, your post will appear on your profile and be shared with your network -- people who you're connected to and members who just follow your posts. You'll also be able to follow others' content without being a LinkedIn connection.

Once you publish, LinkedIn offers a tracking feature that allows you to analyze your post's action: likes, views, and so on.

When I first learned of this new visibility venue, I wasn't thrilled - yet another place to 'have to' publish my content added to my already overloaded workload. But, after thinking about it, LinkedIn is a useful platform for attracting the audience you want and will most likely be a worthwhile marketing step.

So, when it's up and running for all members, I'll be taking advantage of it.

Read the full LinkedIn Blog Post Publishing by clicking the link.

P.S. If you liked this post, PLEASE SHARE IT!

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MORE ON ONLINE MARKETING

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Wednesday

Freelance Writing - Giving Basic Writing Advice

By Karen Cioffi

I was recently asked to look over a children’s fiction picture book manuscript. This was not a paying job, just a favor.

The ‘new to writing’ authors, who are both health care professionals, had already been calling major publishers to find out submission requirements. They were told their manuscript would not be looked at without an agent.

So, they went to the library to find a book on top agents. While this is a worthy endeavor, there are some basic first steps to take before shooting for the stars.

Just glancing at the manuscript, I knew it needed a lot of work. And, interestingly, I was surprised to see so many errors in a simple 600 word story. It seems as we progress in learning the craft of writing, we forget that we didn’t know the very basics at one time either.

When critiquing, or giving writing advice, it’s important to begin with the positive aspects of the manuscript. If the errors are basic and abundant, you may also want to state them in generic terms, not to offend the author/s.

What does this mean?

Well, instead of saying, “You shouldn’t have the children’s picture book manuscript formatted in lists, numbered, or in Australian Sunrise 10pt font,” you might say, “Manuscripts are usually preferred typed in New Times Roman 12pt font, and are double spaced using a free form flow with the first sentence of each paragraph indented.

To help with clarity, you could include a first page example of a manuscript you have, or rewrite the 1st paragraph of two of the author’s manuscript.

If there are just too many errors, for time’s sake you can make a list of proper manuscript formatting tips. This is the approach I took.

I started out with the ‘positive:’

This is a wonderful idea for a children’s book and has great potential, especially that both of you are professionals in the health field. Children will certainly benefit from the story’s information. It could use some tweaking though.

Then I added a brief sentence:

Here are a few tips for writing and formatting a manuscript to help get it submission ready:

  • Manuscripts should be formatted in 12 pt Times New Roman Font 
  • They should be double spaced
  • They should be in free form without numbering for pages or in list form
  • The first sentence of each paragraph should be indented
  • Children love action – actions are better demonstrated through ‘showing’ rather than ‘telling’
  • Notes for illustrations after each of your intended pages are usually frowned upon by publishers
  • Most publishers, especially the major ones use their own illustrators
  • Manuscripts are more likely to make it past the slush pile if they are polished
  • Usually writers go through a process of one or two critique groups and writing groups. After rewrites and editing it gets to a point where it looks perfect. That’s when it needs to be professionally edited.

This is part of the advice I offered the authors and I kept it as generic as possible.

After you note the manuscript errors, you should end your advice on another positive note. You might say, “With rewriting and editing, you will have an engaging story that children will be sure to love, and it’ll be submission ready.”

Ending my advice, I provided links to a few articles about writing for children and editing.

Since every author’s personality is different it’s usually best to use the gentle approach when offering writing advice.

Reprinted from February 2011.

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PPSS To keep up with writing and marketing information, along with Free webinars, join us in The Writing World (top right top sidebar).

Karen Cioffi, the Article Writing Doctor
Article Writing Training for Small Businesses, Solopreneurs, and the Freelance Writer

~~~~~

Monday

Blogging – The 5 Most Popular Blog Post and Article Formats (Part 1)


It’s a content marketing fact: Blogging is one of the most effective authority building, credibility building, and money-making marketing strategies.

This being the case, it means you need to regularly post content to your blog. It may be multiple times a day, once a day, three-times a week, once a week, or once a month.

No matter what, you need to post to your blog on a regular basis. While I did put ‘once a month’ in the list, to blog effectively you should be blogging more than that. Conservatively speaking, once a week is the minimum.

But, suppose you’re motivated and want to post to your blog three or more times a week. What do you write about? What blog formats can you use? How do you keep it up?

The 5 Most Popular Blog Post Formats

To make life easier, there are certain blog post formats or templates that you can use. Kind of like a fill in the blanks template. These templates will give you quick to follow guidelines and make the writing process quicker and easier. So, let’s get to it. Here are the five most popular blog post formats:

1. The How-to Blog Post

The how-to post is about providing instructions or steps to explain to the reader how to do something and people love them. The post should answer your readers’ question or provide the solution to his problem. In other words, as with all your posts, it should be informative and helpful.

The writing process is standard: address the target audience and note the problem (the introduction); give the solution (this is the body of your post), give the conclusion.

Aside from your post title, the introduction is where you will turn your readers’ attention to interest. This section will motivate the reader to read on.

2. The List-based Blog Post

The list-based format is simply providing a list of things. It may be “10 Steps to a Lighter You”. It may be “5 of the Most Important Opt-in Words There Are.” You get the idea. Choice your topic, create your title, and list the advice or tips.

This post format is another one that people love. It’s easy to read and easy to follow. And, if you scan the articles you read, like me, it’s easy to pick out the information pertinent to you.

When writing in the list-based format strive for organization, sequencing, clarity, and use bullet points or numbered sequencing. Make sure that each step flows into the next logically. You always want to keep it simple for the reader.

Tip: Bullet points should be used when the information within each point has little text. Numbered paragraphs should be used when the points have more text. This article is an example of the need for numbered paragraphs.

Check out Part 2 (formats 3, 4, and 5):
Blogging – The 5 Most Popular Blog Post and Article Formats (Part 2)

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MORE ON CONTENT MARKETING

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Friday

Testing the Clarity of Your Marketing Message with Grandma

I recently read a great article,The Grandma Test and 4 Other Ways to Gauge Your Content,” over at PRDaily.com. The first thing that grabbed me was the title.


The author took a chance on this one - there are a lot of savvy marketers out there who are grandparents and who might have taken offense to the author's title. But, it's also 'grabbing' and made me click on the link.

And, that’s not the only reference to grandmas or elderly people who just can’t grasp a marketing trend or message.

A TV commercial, I think for a car insurance company, uses three elderly women. They’re in woman A’s house and she has a wall full of photos.

She mentions to the others that she saved so much time by ‘posting’ her photos to her ‘wall’ (this was her sense of what she was to do based on references about Facebook).

Then woman A mentiones she saved money and time with a car insurance company.

Woman B tells her she saved even more money in less time.

Woman A says, “I ‘unfriend you.”

Woman B shakes her head and says something like, “This isn’t how this is done. None of this is how it’s done.”

The ad is hysterical and drives a very important marketing lesson: does your audience ‘really’ get what you’re saying. Is your content clear and easy to understand, no matter who the viewer is?

Check out the PRDaily article mentioned above – it’s a worthwhile read.

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MORE ON ONLINE MARKETING

Online Marketing with Grassroots Visibility (2 Fundamental Elements) Part 1
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Blogging - 4 Major Mistakes to Avoid When Writing Blog Posts




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Wednesday

Outsourcing Articles as Part of Your Content Marketing Strategy - Is it Right for You?

By Karen Cioffi

Whether you're a book marketer, freelance writer, or online marketer, keeping visible is a priority. That means writing content on a regular basis for your blog, article directories, and possibly guest posts.

So, how do you keep up with all the content you need to supply?

Recently, a writer/marketer, who always has valuable information, recommended outsourcing as a means of effectively and quickly getting a number of articles written. He was using a particular service to create a niche site for affiliate marketing, but it can just as effectively be used to create visibility and traffic to your own sites and products.

Remember though, it’s your content that creates the organic traffic funnel to your site. You should offer your visitors/readers quality content.

The marketer stated that he paid $3 to have articles rewritten and distributed to hundreds of article directories.

This is not a unique story. In another webinar, a well-known marketer mentioned that he paid around $12 for four articles of about 500 words each. He uses this type of outsourcing for his content marketing.

It would seem $3 per article is the going rate for this type of service.

Hmmm, Wait a minute . . .

While these stories are true, how is this possible? How can anyone afford to write for $3 per 500 word article?

These articles couldn’t possibly be done by qualified and professional writers, unless the cost of living in their area matches the pay. Another scenario for such cheap articles is the writers are using a rewriting program.

A rewriting program chooses random words to change, or the author creates a list of words for the program to find and change. Some can also rework paragraphs, but it’s not the same as a writer. The programs allow for multiple versions of the same article. The drawback to rewriting programs is they can’t tell if they’re missing the mark on clarity in the content, or if they’re changing the meaning.

Outsourcing these types of articles is similar to purchasing private label rights (PLR) articles. You pay for a bunch of articles written by someone else and put your own byline on them.

For those who use PLRs or cheap outsourced content, you do need to be aware. You may have an embarrassing situation on your hands if you don’t proofread and edit the articles before you use them. Often, these articles are written by non-English speaking writers and who are overly concerned with quantity over quality.

For those of you who don’t mind having to edit each article, then PLRs or outsourcing on-the-cheap may be an option. I’m sure some writers feel it’s easier to rewrite an existing article than create one from scratch.

But, in these situations you might wonder how fresh or original the content can be.

One important factor as a writer is that your writing is a reflection of you and your writing ability. What you post on your site, or use for guest articles or article directories should be quality content and it should be fresh. This has never been more necessary than today. Google’s views ‘all about the reader content’ and ‘content shareability’ make them key ranking elements. So, from an SEO standpoint fresh content is a must.

Whether you buy content or are writing for your own needs, your content should always be the best it can be. Remember, your name (and your business) will be associated with it. So, depending on your writing needs, you’ll have to decide if outsourcing content or using PLRs will be a worthwhile addition to your marketing toolbelt.

Reprint from 2011.

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MORE ON WRITING

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Monday

Website Ranking - Basic Metrics (Elements)

According to statistics by Digital Strategy Consulting, on January 21, 2013, there were 634 million active websites. That’s over half a billion.

That’s a lot of noise . . . a lot of competition.

I’ve used the analogy before, about being a spec in the sky, and it’s true. You need to find and use marketing strategies, specifically website optimization strategies, to give your site (or your client’s site) a brighter light. You need to create visibility and ranking.

One method of keeping track of ‘how you’re doing’ in all that noise is using Alexa.com and website ranking.

Alexa gives you amazing analytics on your rankings and that of your competition.

Here's a bit on how ranking works.

The overall Alexa ranking should be low - the lower the better. Google is #1.

There are a number of factors Alexa looks at to calculate their numbers, including daily page views per visitor and daily time on site. For these numbers, the HIGHER, the better.


Then there are ‘sites linking in,’ ‘search visits,’ ‘bounce rate, and ‘new visitors’ categories that are also SEO basic factors for ranking.

*Ranking numbers change daily.

Let’s breakdown these elements:

‘Pageviews per visitor’ are the number of website pages a visitor clicks on while visiting. The more pages the better.

An effective way of ‘upping’ the pageviews is to:

•    Use long-tail keywords for title tags and headers
•    Have separate pages for specific topics (an example would be if you have a health site, one page might be on Cancer, one on Diabetes, one on Heart Disease, and so on
•    Have a ‘freebie’ page – it might be helpful information that’s downloadable (a download is considered a ‘hit’)
•    Use deep-linking (have links to more information)

‘Daily time on site’ is the amount of time (in minutes and seconds) a visitor stays on a site during one visit. The ‘pageviews’ plays a factor in this. If your content contains links to other pages or posts on your site, then the ‘time on site’ will increase. This is deep linking.

Another strategy to increase the ‘time on site’ is using video or audio. Even short 30-60 second clips keep the visitor in place.

‘Sites linking in’ reflects the number of websites that find your website informative and valuable enough to link to it. According to Moz Analytics:

External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source). In layman's terms, if another website links to you, this is considered an external link to your site.

Linking can be done through anchor text, which is the best format for site linking, or through a direct URL link. ‘Sites linking in’ is an important SEO factor.

‘Search visits’ are those visits to your site that are a result of online searches, usually for a particular keyword. But, along with search visits goes bounces, time on site, and page views. Simply getting a search visitor doesn’t do much if he’s gone in less than 5 seconds (considered a bounce).

The ‘bounce rate’ is the percentage of visitors who leave within a few seconds after visiting just one page (the page they originally land on). High bounce rates are usually an indication that your keywords aren’t really relevant to your content. Or, your site may be difficult to navigate or read, or confusing. You want a low bounce rate.

A key factor to keeping your bounce rates low is to deliver on what you promise. Meet your visitors’ expectations. This means having quality content and relevant keywords. You also need to have a visitor-friendly website design. This means it needs to load quickly, be easy to navigate and easy to read, has an easy to find call-to-action, and is clean (uncluttered).

Tip: According to Hinge Marketing, "A general rule for B2B firms is to try to keep bounce rates lower than 60%."

There is much more involved in search engine algorithms and website analytics, but these elements are some of the basics.

I hope you found this information interesting and helpful. Too advanced, not enough, just right? I’d really love to know, so please leave a comment – good or bad.

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