Friday

Graphics and Social Media Marketing

Graphics are an essential part of your marketing. This is especially true of social media marketing.

As you scroll through your accounts, have you noticed that attractive and grabbing images catch your eye? That’s what you want – the ‘grabbing’ factor.

Maximize Social Business posted an interesting article on the top tools to use to create great images. There are seven that will get your posts noticed.

Here’s a quick list of what’s on their list:

1. Canva (canva.com) is a program you can use even if you don't have 'design' skills. And, even if you don't know Photoshop you’ll be able to handle this tool.

I actually signed up for Canva a couple of months ago, but haven't really gotten into it. While it seemed easy enough, you have to pay for each image you want to include in your design. When I get some time, I’ll go back and give it a try.

2. Over (madewithover.com) is an app for Android and iPhone. It allows you to design right on your mobile device. Their landing page describes the tool as “Add text and artwork to photos.”

3. PiktoChart (piktochart.com) is a tool to make infographics. It's free and has lots of customizable themes to choose from. This is something I'll be looking into. While I'm not crazy about infographics, they are popular.

Why I'm not a fan of the infograph is because sometimes they can be more time-consuming to find the information you want compared to reading a 'properly formatted' article. But, again, this is a popular content format.

4. Skitch (evernote.com/skitch/) is an app for digital devices that allows you to markup a photo and more. This is another tool that looks useful.

5. Quotes Cover (quotescover.com) allows you to design great Memes or graphic quotes. I use memes in my blogging, but I've been using Logo Creator to design them.

I think though that I'll check out Quotes Cover. It looks similar to Logo Creator in that you can size your design to social medial headers if you want. This is a great marketing feature. With a tool like this, you can change your headers as often as you want. Special promotion, holiday season, a sale . . . throw up a new header.

When I look into it, I'll do a comparison between the two tools.

6. PicMonkey (picmonkey.com) allows you to edit images and create collages. Logo Creator has the same capabilities.

7. Pixlr is similar to PhotoShop, it's a desktop tool. According to Wikipedia, "Pixlr is a cloud-based set of image tools and utilities, including a number of phot editors, a screen grabber browser extension, and a photo sharing service."

Not sure which is easier though. This type of tool allows you to be as creative as you want to be. I have PhotoShop, but since I started using Logo Creator, I haven't used Photoshop. While Photoshop has more features, it's a little difficult to learn.

To find out more about these seven graphic tools, go to Top Tools to Create Stunning Social Media Graphics.

I mentioned that I use Logo Creator and I love it. This tool allows me to make social media headers, memes, images, book covers, logos, opt-ins, and so much more. I make all my blog post images with it also.

It’s a tool I highly recommend and it’s only $17 (last time I looked). And, you get lots and lots of images and designs you can customize to make unique. To check it out, go to LogoCreator.

Below are a couple of images I made with Logo Creator:

The image above is two images combined for a creative look.

This image was created using special font features.

This image uses two images and text tweaks





The image at the top of this post is also an example of what Logo Creator can do.

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MORE ON SOCIAL MEDIA MARKETING

The Shotgun Social Media Strategy
Social Media Marketing and Time Management
Basic Twitter Terms and Definitions

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