Friday

Self-Talking Yourself Into Being a Better Writer, A Better Marketer

I’ve long believed the benefits of positive thinking and positive projection. Now, in line with these philosophies, there is positive self-talk.

In an article at NPR.com, “Why Saying is Believing,” it explains the importance of not only talking to yourself, but how you talk to yourself.

Researchers delved into the influence that referring to the ‘self’ has on how the individual thinks, feels, and even behaves.

Interestingly, the studies are finding that talking to yourself as ‘I’ or ‘me’ can create stress.

Why does this matter?

According to “psychologist Ethan Kross of the University of Michigan led the work, studying the pronouns people use when they talk to themselves silently, inside their minds.” Kross went on to explain that the subtle linguistic shift from ‘I’ to your name can have “powerful self-regulatory effects.” (1)

As an example, suppose I say every morning: “I’m going to take actions to get 50 new subscribers to my mailing list this month.” According to the studies, this is creating subconscious stress on fulfilling my goal.

If instead I said, “Karen, you’re going to take actions to get 50 new subscribers to your mailing list this month,” I’m reducing the stress by kind of making myself someone else who’s being talked to. Kind of like being coached or advised. And, the ‘talking’ tends to be done in a milder, less demanding way when done this way.

So, how will this help you with your writing and marketing?

Well, why not give it a try. Even if its only benefit is to reduce some stress in your life, it’s powerful. On the other hand, if it reduces stress and helps motivate you to take action to work toward building a successful business, then it’s super-powerful.

I'll be giving it a try.

References

1. http://www.npr.org/blogs/health/2014/10/07/353292408/why-saying-is-believing-the-science-of-self-talk

2. http://selfcontrol.psych.lsa.umich.edu/wp-content/uploads/2014/01/KrossJ_Pers_Soc_Psychol2014Self-talk_as_a_regulatory_mechanism_How_you_do_it_matters.pdf 

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