Monday

Video Marketing – Hosted or Self-Hosted

Video marketing is a must today. It should be a part of your content marketing strategy. Using video is a great way to generate visibility and motivate visitors to take action. And, almost just as important, video keeps visitors on your site longer.

Why does this matter?
Google and other search engines keep tract of this website metric. The longer a visitor stays on your site, the better.

But, although using video as part of your marketing is now a must, how the video is hosted matters in the equation.

There are two ways you can host video:

1. Hosted

Hosting video is done through social networks like YouTube.

First, if you don’t already have a YouTube channel, create one.

Then simply upload your video to YouTube. Fill in all the blanks by creating effective keywords and a description. Then publish it.

One problem with this strategy is the traffic goes to YouTube.

You can embed the video on your own site, but it’s still connected to YouTube. What this means is after your video plays, the visitor will get promo for other YouTube videos, leading the visitor back to YouTube. This may motivate the visitor to leave your site and go to YouTube.

Again, the longer a visitor stays on YOUR site, the better. You don’t want to give them any reason to leave.

2. Self-hosted

On the flip side of ‘hosted’ is ‘self-hosted.’

Self-hosting is the process of uploading the video onto your own website (your own domain) and adding it into your blog posts or webpages.

One primary benefit: no distractions or prompts to leave your site. This is a BIGGIE.

Another benefit of self-hosting is when Google uses your video as the result of a search query, it’s your website link that will be displayed. This means the searcher will be clicking to your site, not to YouTube. Another BIGGIE.

YouTube statistics states that there are 72 hours of video uploaded to YouTube every minute. That’s a lot of video. That’s a lot of competition.

If you self-host, you avoid that competition.

Granted, you’ll have to promote that video through social networks and possibly press releases and any other promotional strategy available, but the traffic will go to your site without any distractions to leave.

There is also the link building benefits. All those who click on your video link will be going to your site, not YouTube’s. If you’re garnering quality links, it will boost your ranking.

A combination of both

According to Conductor.com, “A full video SEO campaign should feature videos on your site, and sites such as YouTube. After all, YouTube gets over 1 billion unique visitors a month which is a huge bus to throw your content in front of.”

Based on the amount of visitors YouTube gets every month, it’d be a good idea to include this social media giant in your video marketing strategy.

There’s no guarantee that your traffic will jump, but you just never know.

So, there you have it, while hosting your videos on networks like YouTube has its benefits, it’s important to use self-hosting as your primary strategy.

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