Wednesday

Google’s Panda Crawls Your Pages Looking for Ranking Factors (Good or Bad)

Josh Bachynski, over at the TheMoralConcept.net, wrote an amazing post on Google’s Panda.

What I love is in his opening line, he admonishes Google Panda for being, lack of a better word, unethical, “Google sets the Panda SEO rules according to their subjective standards which they do not outright publish other than a list of vague, unhelpful, questions.”

This is exactly how I feel and I’m sure how most of you do too.

Since Google won’t enlighten its users with information to create a ‘high quality; site, Josh took it upon himself to research bits and pieces of information to create a somewhat understandable guide to keeping in Google’s good graces, in regard to the Panda algorithm.

One of the most important things I found in the post is that “panda does crawl pages looking for ‘good’ or 'bad’ onpage factors to give it [the site] a ‘quality score.’”

What does that mean for you and me?

Every little bit of content, in every nook and cranny of your website, will fall under Panda’s scrutiny.

Not that I write content that should be deemed as ‘poor’ or ‘spammy,’ but even using permission-based article reprints is cringed upon. Even repeating keywords and specific content on multiple pages is a problem.

You can read this post about using duplicate content here:
The Google Panda Algorithm, Your Website, and Duplicate Content

And, content not having enough substance (word count) is frowned upon.

What does this even mean?

This makes the writer think twice or three times or more about every move she makes. This makes the writing process much longer.

Can I write a 200-300 word Tips post if it gives clear-cut and helpful information to my audience? Will Panda give me a ‘thumbs-down’ for it?

Can I post a meme quote with just a little additional content to enlighten the reader? Or do I have to write a full-blown article with it?

How much significant content do I need to write for a lead-in to a curated post?

Supposedly, Google wants it to be all about the reader. Write for the reader, be helpful, engaging and all is well.

But, that’s not really the case. Google wants you to jump through hoops while trying to write an informative article for your audience. If you slip, BAM, you’re on the naughty list.

You also have to watch your keywords usage and even your URLs are under scrutiny.

In essence, you're not writing for the reader anymore, you're writing for Google.

Boy, Google has sure taken the ‘joy’ of writing out of writing. Now, it’s writing with restrictions.

I thank Josh Bachynski for taking so much time and effort to create his helpful post. At least it sheds some light on what Google is looking for.

Summing it All Up

It really is now about writing with restrictions. Ignorance of Google’s guidelines (rules) won’t help you. It’ll just get your rankings dropped. So, keep abreast of white-hat SEO strategies.

I highly recommend you read the post for yourself:
The Complete Google Leaked PANDA Do and Don’t LIST - 2011 to Present

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5 comments:

Connie Arnold said...

Thanks for sharing this information, Karen!

Karen Cioffi-Ventrice said...

Connie, you're very welcome! It's important everyone using the internet to sell something be aware of some of the to-dos and not-to-dos.

Marlene A Hibbard said...
This comment has been removed by a blog administrator.
Marlene A Hibbard said...

I thank you as well Karen, however, I'm overwhelmed by the video about High quality and low quality requirements. It makes my head spin.

Karen Cioffi-Ventrice said...

Marlene, it can be very confusing. I think Google does it on purpose. But, don't get overwhelmed. Just write for your audience. Give the best information you can and that's it.

Generally, high quality content is information that your audience can use - that's really helpful. Low quality content is fluff, no real substance to it. Not really valuable to your audience.

Hope this helps clear it up a bit.