Wednesday

Email Live Feed – Can it Get Any Better for Marketing and Any Scarier for Privacy?

GetResponse just launched a new email marketing tool, Global View.

With this tool, you can see when your subscriber opens your email AND where. Talk about big brother.

If GetResponse has this feature, you can be sure the other email marketing services either have it already or will be getting it soon.


The Pros

This is great for the marketer.

You can instantly track who’s opening and clicking your emails with a real-time live feed. And, you can see who’s sharing that email with their network channels.

This allows you to fine-tune your marketing.

The tool also offers geolocation. This means you can track where the subscriber opens your email. And, it offers a global map view or a ‘zoom’ view that lets you see the street he’s on. Crazy.

You’ll be able to see if your subscriber is opening up your email at home, in the car, at work, at the doctor’s office, at the gym, while shopping.

Again, this can be useful information for marketers. It provides lifestyle information.

One practical use of this type of information is suppose most of your subscribers open your emails at work. You can create focused related content making a stronger connection with them.

But, is it crossing the line? Is this an invasion of privacy?

The Cons

I subscribe to a number of websites / companies and individuals. While I appreciate the information they provide, I don’t want them to know I’m at the gym, at the library, or food shopping when I look at their emails.

What’s next? Will tools be able to track you within a specific building? Say your home. Will they be able to know if you’re in the kitchen, the living room, the bathroom . . .

I know this type of tracking is nothing new. But, I am concerned that now if you give your email to a marketer, whether a business, an author, or other, you give them lots more.

Think about it.

Do you really know the people / companies you’re giving your email address to. Or, do you know all those within those companies who may have access to your email address and more.

Now, they’ll have the ability to know where you live, where and when you go shopping, where you get gas, what restaurants your go to, when and where you visit the bank, and every other place you visit . . . all in real-time. Again, crazy.

Companies and their employees will know when you’re home and when you’re not, depending on when and where you open their email.

Call me overly-cautious, but from a subscriber's perspective I don’t like it.

What do you think about this?

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