Monday

Is Your Website Mobile-Friendly? Better Be Sure

If you haven’t updated your website theme yet, you should do it today.

Why, you ask?

In an article over at Boost Blog Traffic (BBT), it noted that in January of 2014, “mobile Internet usage exceeded desktop usage for the first time in history.”

And, that was a year ago!

Here are a couple of other statistics from BBT:

  • 65% of emails get opened first on a mobile device.
  • 76% of Facebook’s monthly active users are on mobile.
  • 78% of Twitter’s active users are on mobile.

Along the statistic above, SmartInsights.com has some other significant statistics that further cements the absolute need to be mobile friendly:

  • 80% of Internet searches are done with SmartPhones
  • 48% of Internet searches start on search engines


Why does this all matter?

Simple. Visibility, traffic, and sales.

Keep in mind that the purpose of marketing online is to build an audience, build a mailing list, help others, and in the process sell what you’re offering.

The only way to do this is through content marketing and inbound marketing. In other words, by bringing traffic to your website.

So, if you haven’t taken the time to check if your site is mobile friendly, it’s time to do it now.

Steps to a Mobile-Friendly Website

1. The first step is to make sure you’re using a mobile friendly website theme.

This means your website (theme) needs to have a responsive design.

According to Google developers, “mobile devices are often constrained by display size and require a different approach to how content is laid out on screen.” This is why a ‘responsive’ design is needed.

This type of design responds to the size of the digital device being used. The Google developers note that “the layout changes based on the size and capabilities of the device. For example, on a phone, users would see content shown in a single column view; a tablet might show the same content in two columns.”

And, now there's the newest digital device, wearables. These devices, such as the Apple Watch, have even smaller screens.

Technology! It’s amazing.

To see if your website if mobile friendly, go here:
Mobile-Friendly Tester

If you’re coming up short, check out this site for more tips:
https://developers.google.com/webmasters/mobile-sites/website-software/wordpress?hl=en

Simplest way to get mobile-friendly

Probably the simplest and quickest way to get your site up to code is to get a responsive design theme, if you don’t have one already.

If you’re not sure if you have that type of theme, for a quick check, visit your site on your desktop and on your mobile devices. If your site comes up size appropriate on each of your digital devices, you’re good to go.

You want to ensure that if one of those 'mobile searchers' happens upon your website he will have a clear and appropriately sized view. This way he’ll be able to click on your links and take advantage of what you’re offering.

TIP: Boost Blog Traffic has great information on an easy way to discover how many mobile readers your have. It’s worth the read. Go to: Mobile Traffic

Reference:
http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

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