Monday

Using Images in Your Content Marketing is a Sure Way to Boost Engagement

Images are similar to colors in that they can evoke emotions and even actions.

In an interesting article on eight types of images, at CopyBlogger, the author explains how each type has its own psychological influences.(1)

Before the types listed in the article are divulged, it’s important to know why images are so important.

According to Web Marketing Group, “Ninety percent of information that comes to the brain is visual.” And, “forty percent of people will respond better to visual information than plain text.”(2)

The first type of image mentioned is stock photos.

I’ve used BigstockPhoto for years now. When I first started using their service, you could buy an individual image. Now, you need to buy bundles of credits that you apply toward the images you want. I think they average $2-$3 dollars and image.


Services like this are very useful because sometimes you just can’t find an image or are unable to create the image you want.

Second on the list is screenshots.

I use screenshots in my posts here and there. I use them when needed. They’re a great way to enhance your text and aide in visualization for better understanding. They are also very effective for showing ‘social proof.’

This type of image is quick and easy to create. You simply use your ‘screen capture’ button or a tool like Snipping Tool.

Third up is ‘graphs and charts.’

I’ll admit I don’t use this type of image as much as I should. I think it’s more time consuming to create a graph than it is to create your own image or get one from a service.

But, they are a great way to demonstrate important facts and statistics.

Fourth on the list is personal photos.

It would be a sure bet that everyone online at least has a headshot or other personal image on their website and social media networks. The ‘it’s me’ image creates the perception of knowing the individual, at least somewhat. It creates a connection.

Then there are the personal images that convey what you’re talking about. Maybe you went to a sports event and it was crowded. What better way to show how crowded it was than to show a picture.

This is also a good way to create a more personal connection. The reader or visitor will feel like they know you.

On to the fifth on the list which is still frames.

This type of image can come from TV shows or movies. The benefit of still frames is the viewer will already have an emotional history with it.

I’ll date myself here, but I love old reruns of Columbo. It was a detective series with actor Peter Falk. If I see an image Columbo, I immediately think: clever, cunning, funny, wise, and so on.

I haven’t used this format yet, but I will look into it. My main concern is copyright issues.

Sixth up is infographics.

The infographic is very popular. It’s an image stuffed with useful statistics on a particular topic.

I haven’t created one of these yet. I think the reason is I prefer properly formatted text. While you can get some quick tidbits of information from infographics, I find it’s more time consuming to have to search for what you’re looking for. This is especially true when its stuffed with lots of content.

But, according to heavy-hitters, infographics is a ‘heavy-hitter content marketing tool.

Now, on to the seventh, custom images.

This is my primary source of images for the past couple of years. I use LogoCreator  to make just about all my images, including meme quotes.

For two examples of a meme quote, you can go to:

Even Tiny Action Steps Can Produce Huge Results

Perseverance is the Key to Marketing Success

What I like about custom images is you can create the perfect match to your post. Even if you need to use a bought image as part of it, you can make it just the way you want.

Finally, number eight on the list, comics.

Everyone loves to laugh. And, 'making comics’ is a great marketing tool. I use a type of comics in the animations I create, but I don’t think it’s quite the same thing.

So, there you have 8 types of images and what they can do for your blog posts.

The CopyBlogger piece gives great links to resources, so be sure to check it out:

NOTE: When using images from sources, in other words, image you didn’t create yourself or buy with explicit permission to use as you like, be very careful of copyright issues.

Please read the article below on what can happen if you mistakenly use a copyrighted image with permission. Better safe than sorry.

When Blogging Use Images Carefully – They May Be Copyrighted

References:

(1) http://www.copyblogger.com/powerful-images/

(2) http://www.webmarketinggroup.co.uk/blog/why-every-seo-strategy-needs-infographics/

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