SEO is an acronym for ‘search engine optimization.’ It’s the marketing strategy that allows the search engines, such as Google, to find your website and its content.
Being aware of these strategies is essential to having the search engines not only find your site, but to also categorize and index your content. This is how your content is made available to online searchers.
This strategy is part of inbound marketing. It’s using content, in this case your blog posts, to attract people and businesses to what your website, to what you’re offering.
Below are four fundamental SEO blogging tips to get you going in the right direction.
1. Use keywords.
A keyword, according to Techopedia.com, “is a particular word or phrase that describes the contents of a Web page.” They help search engines, like Google, match a page (your blog post) to a relevant search query.
Why is this important?
Keywords are quickly ‘scanable’ by search engine spiders. It’s their categorization and interpretation of the quality of your content that will determine whether the search engine will use your content as the results in one of their search queries. And, your site’s authority will determine on what SERP (search results page) your link will be.
Below is an example of how this works.
On April 11, 2015, my blog post, “Using Images in Your Content Marketing is a Sure Way to Boost Engagement,” was on Google’s 1st SERP for the keyword, ‘content marketing.’
Be sure to use your keyword in your article title and within the first paragraph of your post.
You can add it a couple of more times throughout the post, just don’t overdo it. Search engines frown upon keyword stuffing.
Try these two free keyword search tools to find an effective keyword:
http://www.wordstream.com/keywords (offers 30 free keyword searches)
http://keywordtool.io/ (offers long-tail keywords suggestions)
Another option is to input a ‘word or phrase’ that’s relevant to your blog post topic into Amazon’s search box. A keyword suggestion box will open with a list of popular keywords. See which one or two will work best for your post.
2. Opt for long-tail keywords.
Long-tail keywords are words that will move you away from highly competitive keywords.
As an example, a highly competitive keyword is ‘health.’ In a recent Google search, the keyword ‘health’ came in at 3,500,000,000 (3.5 billion) results. That’s a whole lot of competition. This means 3.5 billion bloggers are using the keyword ‘health.’
Long-tail keywords narrow the playing field. The keyword ‘multiple sclerosis and weather,’ came in at 972,000 (under 1 million). That’s a HUGE difference.
It’s always better to go with the more focused keyword that has less competition. The reason is you’ll have a better chance of getting on one of Google’s first SERPs.
3. Write for your reader.
More important than keywords, your article needs to be an informative, engaging, and understandable.
Today’s effective marketer needs to create shareable content. Your readers need to feel motivated to ‘share’ the post with others.
4. Work the social networks.
Share your blog post links to Twitter, Facebook, GooglePlus, Digg, StumbleUpon, etc. You should also inform your groups. Get the word out.
And, be sure to have a SHARE button somewhere on the blog post page so visitors can share the it also.
I hope these four basic tips help you get your visibility and website traffic soaring.
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