A Press Release in Action

Press releases are a powerful content marketing tool. They generate visibility about a specific event within your business.

According to Women in Business, "A press release is a written communication reporting specific, but brief information about an event, circumstance, or other happening typically tied to a business or organization."

Below is an example of a press release from an expert book marketer and writing instructor - a press release in action. Notice the formatting and wording. Next time you're creating your own press release, keep this in mind.
M E D I A   R E L E A S E

For Immediate Release
Contact: Carolyn Howard-Johnson
April 6, 2015

Second Edition Gets Spit and Polish

Everyone’s an Editor in the Internet World

World Wide Web—Carolyn Howard-Johnson has released the second edition of her multi award-winning The Frugal Editor as a paperback. It’s updated, expanded, and sports new formatting and a new cover by Chaz DeSimone in keeping with her HowToDoItFrugally series for writers.

The Net has made everyone into do-it-yourself editors these days. E-mail. Blogs. Web site copy. Though the author advises hiring great editors (and gives step-by-step tips for doing so), having everything seen by the world professionally edited isn’t always affordable.

The Frugal Editor: From Your Query Letter to Final Manuscript to the Marketing of Your New Bestseller has been expanded to include rarely covered editing booboos (like the misuse of ampersands), the difference between grammar rules and style choices (like beginning sentences with the likes of and, or, and but) and how to spot the overuse of helping verbs and a reminder that politically correct usage isn’t always what a writer should strive for (consider some of the language used in the award-winning movie Twelve Years A Slave).

She also shows writers of all kinds how to avoid trickery with font, formatting, and strained metaphors. She says, “I'd be embarrassed if I had to say I hadn't learned anything more I could share with my readers in eight years since the first edition was published.”

The first edition of The Frugal Editor published in 2007 was winner of USA Book News’ pick for Best Professional Book, a Reader Views winner, and received nods from the Next Generation awards and the Military Writers Society of America, but the new version is expanded (by more than 100 pages)! Updated! And Reformatted. The e-book version of this second edition was honored again by Dan Poynter’s Global Ebook Awards and the Next Generation Indie Awards.

Howard-Johnson was an instructor for nearly a decade at UCLA Extension’s Writers’ Program. She is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, her community’s Character and Ethics award for her work promoting tolerance with her writing, and its Diamond Award for her work advocating for authors. She was also named to Pasadena Weekly’s list of 14 women of “San Gabriel Valley women who make life happen.” She has worked for Good Housekeeping Magazine and as a journalist for several newspapers and has been a popular presenter at writers’ conferences nationwide like the one at San Diego State University and the Sinclair Lewis Writers’ Conference. She is also a novelist and poet, which informs the advice she gives to authors of those genres.

Learn more about Howard-Johnson and her HowToDoItFrugally series of books at

The e-book is available at and the paperback at

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Cover image, media kit, and free-use articles on editing are available on request at

“Absolutely essential for beginning writers and a necessary reminder for the more advanced.  The mentor you've been looking for. This book won't collect dust!”~Christina Francine, review for Fjords Review



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