Friday

Integrate your Social Media and Blog Post Comments - Must-Know Tips

I read lots of posts from high-quality marketing sites. Doing so, I get lots and lots of information and ideas.

When I’m in a rush, I save the link to an article I want to read and go to it when I have time. Well, I just went to an article at Social Media Examiner (SME) titled, “7 Ways to Increase Your Blog’s Social Media Shares” (1) and I have to say it was one of those “Oh Wow” moments.

While the topic is on boosting your blog’s social media shares, it touches on how to boost your blog’s comments.

The article explains that most people are noticing that blog post comments are dwindling. I’ll definitely agree to that. Instead, people are commenting and engaging on social media networks.

Hmmm.

While I usually don’t get blog comments, I do get pretty good engagement on Twitter and GooglePlus.

So, what’s a blogger to do?

This is going to knock-your-socks-off.

Integrate your social media comments to your blog posts.

Yep, you heard me right. You can take those social media comments and post them to the related blog posts you shared.

Amazing!

I’ll admit, I never even thought of this practice. But, apparently, it’s been around because according to the SME article, you can “replace your existing blog comment system with Facebook comments.”

Over at Facebook, it says, “The Comments box lets people comment on content on your site using their Facebook profile and shows this activity to their friends in news feed. It also contains built-in moderation tools and special social relevance ranking.” (2)

SME explains that “when someone comments on your Facebook update linking to your post, the comment shows up on your blog.”

Okay, again, Amazing!

If you’re a heavy Facebook user, this information is super-valuable. It’s hitting two search engine marks with one throw.

But, what if you’re not that into Facebook?

Not to worry. You can do the same on any of social networks you work.

I’m a Twitter user and SME has an idea for integrating the engagement on Twitter with your blog posts. There’s a WordPress plugin, Twitter Mentions as Comments, that “scours Twitter for people talking about your site and silently inserts their Tweets alongside your existing comments.” (3)

Pretty cool, right?

Why is this type of integration so important?

This type of integration is important for social proof.

If visitors read your post and then see social network comments or engagement in your comments section, it will verify your authority. This is social proof.

It may very well prompt that visitor to leave a comment on your post.

But, what if you’re not using WordPress?

I use Blogger for my blog. One day I’ll change this to one of my WordPress sites, but until then . . .

Well, since there are social network features in place to integrate social media comments into your blog post comments section, apparently it’s an acceptable practice.

So, if you’re not using WordPress and you want to integrate your Twitter or LinkedIn or Google+ comments, why not do it manually?

Simply copy social network comments and paste them into the related blog posts.

This accomplishes at least 3 things:

1. Again, it’s social proof of your authority for visitors to your site.
2. It’s extra search engine ‘juice’ for your blog posts.
3. It will help with conversion, whether it’s to increase your subscriber list, or get enrollment to an event, or some other call-to-action.

I’ll be testing this out soon. How about you?

References:

(1) http://www.socialmediaexaminer.com/increase-social-media-shares/
(2) https://developers.facebook.com/docs/plugins/comments
(3) https://wordpress.org/plugins/twitter-mentions-as-comments/

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