Mobile-Friendliness and Google Search Rank Signals (more reasons to have a ready website)

Effective April 21, Google is expanding its use of mobile-friendliness as a ranking signal.

What’s this mean for you?

Well, if your website isn’t mobile-friendly yet, you’ll be making a mad-dash to do so before the 21st. If you don’t, you will lose your search ranking.

Does it really matter?

You bet.

As an example, suppose Website “A” has done its homework. It’s mobile-friendly.

Suppose Website “B” hasn’t done its homework. It’s not mobile-friendly.

When an online searcher enters search keywords that are relevant to both sites, which site’s information do you think Google will pull up as the results of the query?

Yep. It’ll be Site “A.”

Site B's inbound marketing and SEO marketing efforts will be for naught.

Why is Google making this update to its algorithm?

In an effort to provide the “most relevant and timely results” for searches on mobile devices, Google is unleashes it newest algorithm updates to ensure:

1. A site is configured properly
2. A site is viewable on modern devices
3. Searchers have an easy time finding high quality and relevant results (content) that’s optimized for their digital devices

This new update will affect mobile searches worldwide and is anticipated to have a powerful impact in search results.

Google has also “introduced App Indexing to surface useful content from apps.”

According to Google, “App Indexing lets Google index apps just like websites. Deep links to your Android app appear in Google Search results, letting users get to your native mobile experience quickly, landing exactly on the right content within your app.”

Pretty cool, right?

For Helpful links to:

  • See how Googlebot views some of the pages on your site
  • To check your entire website for mobile-friendliness
  • To get your Android app indexed by Google search

Go to:


Is Your Website Mobile-Friendly? Better Make Sure
Make the Most of Business Opportunities Without Getting Overwhelmed
Blogging – Does Anyone Read What You Write?


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