Monday

SEO Marketing and Social Engines

SEO marketing has changed. Or, maybe a better wording would be SEO marketing has evolved.

It’s true you still need to take the major search engine players (Google, Bing, and Yahoo) into account, but you have more options now.

The Major Search Engines

Using Google as a catch all for this category, getting your website visible and its content categorized and indexed is an absolute necessity. It’s this strategy that will allow your content to have the opportunity to be the results of an online search query.

Optimizing for the major search engines will still bring traffic to your website. And, it can build or diminish your authority.

What I mean by this is, suppose you have good rankings. You’re overall ranking is good and so are your other website metrics. This conveys authority. The major players think you have a quality site that offers valuable and relevant content.

Then the algorithms change (yet again) and your numbers start to diminish. Your overall ranking is okay, but not as good as it was. You’re not getting on Google’s first SERP. Your traffic slows down. This lowers your authority to others and reduces your website traffic. This particular part of your social proof is now lacking.

So, it’s easy to see that you must do all you can to keep your rankings on target.

But, it’s also good to know that you do have another field to play in that can help boost your floundering status.

The Social Engines

According to an article at Forbers.com (1), there are four major social engines:

  • Smashfuse.com 
  • SocialMention.com 
  • Topys.com
  • Social-Searcher.com

These search engines focus on user information. Content is aggregated from sources such as Facebook, Twitter, Vimeo, and GooglePlus.

What’s amazing about these search engines is they deliver content in ‘real time.’

It’s important to note though that they also use keywords to find and deliver the content. So, be sure you continue to use effective keywords.

There are also the social engines for each of the social channels, Facebook, Twitter, LinkedIn, YouTube, and so on.

These social engines aren’t as interested in your ranking over at Google. They’re interested in your social network activity. If you have relevant and quality content with relevant keywords, you’re good to go.

It’s the activity you create on the social networks that matters. And, it’s this activity that will prompt engagement from other users, such as Shares, Likes, Mentions, Messages, and Retweets.

This drives its own traffic and authority within the network/s you’re working.

Tip: The more activity (useful or interesting information) you provide on these networks, the more your engagement will increase.

Summing It Up

Google is still super-powerful, but it isn’t the monopoly it once was. Social engines also have the power to generate traffic and increase your authority. And, based on your social activity and traffic, Google will be taking notice and possibly reconsider the rankings they’re giving you and the SERP they place your content on.

5 Simple Steps to Boost Social Media Engagement:

1. Provide content to help your audience
2. Use effective keywords (#hashtags)
3. Find the network/s that work best for you
4. Share your content to those networks.
5. Engage with others.

What search engine strategies do you use?

Reference:

(1) http://www.forbes.com/sites/drewhendricks/2014/06/16/4-social-search-engines-to-track-user-data/

~~~~~
MORE ON INBOUND MARKETING

10 Must-Know Tips to Creating a Search Engine Optimized Website
Social Media Marketing – When You Need to Hit the Pause Button
The Google Panda Algorithm, Your Website, and Duplicate Content


5 comments:

Carol Jennings said...

The Internet is made up of content and most of that content is in written words. Most engines function by reviewing this written content to determine which web pages are the most pertinent to any given search. The purpose of these searches is to find answers to questions. Any search engine or directory exists to help users answer these questions as quickly as possible. Ideally, the first result of a search is the perfect answer to such questions. Statistically, the first result of any search gets more clicks than any other. These clicks turn into money either through users clicking on advertisements on highly ranked websites or through the direct purchases of products sold on those web pages. Optimization strategies primarily focus on placing certain keywords in particular places on a web page. An Online Marketing Company will specialize in producing articles filled with useful content for people who visit the page like we have Digital Marketing Agency in here Houston. Besides the value in placing keywords strategically on a web page, the information provided in the webpage content must also be useful. As more people appreciate the content, some of them will create links to the website on their own web pages. The existence of these links also contributes significantly to a web page’s ranking.

Karen Cioffi-Ventrice said...

Carol, great information on keywords and linking. Thanks for sharing.

Carol Jennings said...

Thank You Karen! :) Keep sharing such good post. Cheers

Vaishali Singh said...

After you have published your story or stories and captivated your audience, it’s important to keep up that humanizing factor by allowing your audience to comment on your blog articles and social media posts.
Magento Extension Development

Karen Cioffi-Ventrice said...

Great point, Vaishali. Thanks for sharing!