Keep in mind that these statistics are from over a year ago. These types of statistics increase steadily.
Blogging isn’t a venture you can enter into lightly, hoping for the best. If you’re blogging to be successful in your niche, it takes work. It takes dedication. It takes a plan.
Here are 5 power tips to help you move ahead of the crowd.
1. Know why you’re blogging.
People blog for many reasons. You need to decide what your reason is.
- Is it to generate visibility in order to make money?
- Is it to become the ‘go to’ person in your niche and boost your authority?
- Is it to get on a “Top Blogging” or “Best Websites” List?
- Is it to share your knowledge and help others?
- Is it to make connections?
- Is it to increase your mailing list?
Think about it. It can also be a combination of the reasons. But, you should know why you’re blogging.
2. Know your audience and what they need.
Along with knowing why you’re blogging, it’s just as important to know your audience and what they need from you.
Every niche has something the audience desires, needs, or wants. It’s up to you to determine what that is and give it to them.
One strategy to find out what your audience needs is to ask them in a survey or poll. You can also monitor your blog posts to see which are the heavy-hitters, which are get the most views and clicks. It’s those topics that your audience is interested in.
3. Know what your focus is.
This goes along with knowing your audience. You need to know what your focus is and your need to create a platform based on it.
One important aspect of this tip is to keep your website and content focused on a particular niche.
As an example, my niche is inbound marketing, which includes website optimization, content marketing, social media marketing, and email marketing. All my articles, freebies, and ebooks are highly focused on that niche.
If I were to throw in an article on baking a cake, I’d confuse my audience and diminish my authority.
4. Take action steps to blog smart.
The first step here is to set up an editorial calendar.
According to Wikepedia.com, “an editorial calendar is used by bloggers, publishers, businesses, and groups to control publication of content across different media, for example, newspaper, magazine, blog, email newsletters, and social media outlets.”
Create a blogging schedule that will work for you. In other words, a schedule that you’ll be able to keep up with. Consistency matters.
Along with your schedule, you’ll need to include all the essential elements to create an informative, engaging, and shareable article. Your posts may include:
- Slideshare presentation
- And, so on
Now, obviously, you don’t need to include every element within one post, but you should vary your posts.
And, be sure your article is packed with quality information that has at least one ‘actionable’ tip.
Power tip: It’s about quality, not quantity.
5. Engage with your readers.
Engagement is a key marketing factor. You want to create content valuable enough that readers will want to share it. This boosts your authority.
Making this factor more important, the search engines pay attention to who’s paying attention to your content. Your content’s shareability will affect your search ranking.
While there are other power tips, these are the top five that you absolutely need to include in your blogging strategy.
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