Publishing on Social Media Networks - 3 Powerhouse Optimization Tips
Some social networks, like Facebook, LinkedIn, and GooglePlus, have optimization features for shared blog posts. It’s kind of how you’d optimize your blog posts on your website.
Below is a list of 3 social network features to be aware of (and take advantage of):
1. The post title.
Along with creating a keyword effective and powerful blog post title, you need to keep the characters to 40. Even in blog posts, search engines only pick up the first 60 characters of the titles.
What does this mean for you?
Use those characters carefully. According to webinars by Marketing Experiments, make your title a complete thought. Along with this, be sure to include your keyword.
Just as important, you should make the title ‘WIIFM’ (what’s in it for me) effective. To do this, think of the benefit the reader will want. If you’re a fitness writer, your title might be:
Lose Weight - 7 Pounds in Just 7 Days.
Notice the title is a complete thought, it has the WIIFM (look your best), it’s keyword effective, and it under 40 characters.
2. Create a brief, but powerful description.
Along with the post title, you’ll be able to add a description of the article. Facebook, LinkedIn, and Google+ all allow for this additional search engine optimization. Absolutely take advantage of it.
See the example below. You have plenty of room to show your ‘authority’ and help others with your niche ‘words of wisdom.’ And, don’t forget that search engines use descriptions to further categorize content.
S0, how would you write a description for the article in the Google+ share?
The title is, “Accepting Guest Posts and Third-Party Links.”
(1) Google’s Penguin algorithm takes a long, hard look at your website’s external links. If a link is suspicious or outright spammy, the search engine giant will not be happy with you.
(2) Google’s Penguin algorithm takes a long, hard look at your website’s outbound links. Better watch out.
Either of these two descriptions is fine. The first though, gives more information as to ‘what’ the possible problem is with outgoing links (suspicious or spammy).
In (1) above, there are 150 characters, and I have four keywords (can you find them). Along with this, the description is clear and to the point.
In (2) above, there are only 87 characters, but it’s not as informative as the first. It does though have a ‘warning’ (better watch out).
So, you can see that they both have the potential to grab the reader and help the search engines find and categorize the content.
Note: The article is about accepting third-party links. It focuses on whether to allow any or all links the guest blogger has in the post. These links are considered outbound (or external) links, as they’re going out from your site and in to another site.
3. Use hashtags where applicable.
While you may associate hashtags with Twitter, Tumblr and Google+ also provides this powerful feature.
So, what exactly do hashtags do?
They are basically keywords or tags that are relevant to your article’s topic. They help the social engines on the network you’re posting to identify and categorize your content. Hashtags also allow other users to quickly find posts that are relevant to the topic they’re looking for.
In fact, Twitter has made hashtags a ‘conversation driver.’
Hashtags work. Hashtags are powerful. You should use hashtags where applicable.
Summing it up.
There are lots of other social media publishing optimization strategies, but these are the top three in my opinion. They help boost engagement and help the search engines find, categorize, and use your content.
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