Well, it still is.
Generating content on a regular basis is a must. In fact, in a study on blogging frequency, it noted that businesses that posted 16+ articles per month had 4 ½ times more leads than businesses that posted under 4 times per month.
For smaller companies with 1-10 workers, posting 11+ times per month had a substantial boost in leads also.
So, it’s a no-brainer. You must produce content and produce it as often as you can. This is how organic inbound marketing works.
While it has its benefits, content curation does take some work. Below are 6 tips on how to work it effectively.
1. The content you curate must be on topic with your site’s focus.
If you’re blogging about alternative health, then that’s the content you want to find and curate.
If you’re blogging about baseball, the same thing holds true.
It’s pretty simple; keep it on topic.
2. Have a system in place.
You want to be able to find and utilize content easily. This means you need to know where to find it and how to use it.
Create a system that includes easy-to-follow steps. This might include:
- The days you’ll be curating.
- A list of sites or sources to find content.
- A template to ensure you have your own valuable input to add to the curated content. (This is a must. Google frowns upon duplicate content, unless you include relevant and valuable additional content. You might put your own spin on the topic or give the gist of what the curated piece is about.)
3. Finding content.
Places to find content include your social networks. Use #hashtags to get content in your industry/niche.
Another great option is your email inbox. If you’re like me, you have lots and lots of relevant businesses sending you articles you can curate every day. Take advantage of them.
You can also use sites BuzzSumo.com. This site allows you to use keywords to pull up top information in your niche. It’s a bit costly, currently at $79 per month. But, if you can afford it, it’s well worth it.
4. Automate your sharing.
If you don’t build it (write and publish your content), they won’t come.
But, even if you build it, if they don’t know it’s there, they won’t come.
You MUST share your content, whether curated or original. This means posting to your social networks when your piece is first published.
It also means sharing that content and all your other content on a regularly set schedule. This calls for social media automation through services like SocialOomph and Hootsuite
This ensures you are visible and providing helpful information to your social networks on a regular basis. Remember, out of sight, out of mind.
5. Monitor your results.
As with any marketing strategy, you must monitor what’s working and what’s not.
Check if you’re getting engagement: Retweets, Favorites, Likes, Connects, and so on.
Tweak your strategy or what you’re posting about based on your analysis. This will help you provide information your readers want . . . and want to share.
6. Keep it fresh.
You should keep your content fresh. Provide the most recent information, studies, statistics, and so on. Be the person or business people in your niche go to for updated information.
I do this with my email inbox. I subscribe to a number of heavy-hitters in my niche. If they’re writing about it, it’s ‘blogging’ worthy.
Summing it up:
Content curation is a great content marketing strategy that can help you provide your audience with fresh content. And, it gives your reader a broader reading experience with two viewpoints. Give it a try today.
Blogging Frequency and Lead Generation through Inbound Traffic
9 Ways the Pros Use Content Curation
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