This is just a quick tip on the importance of a simple website.
I found the webpage below through a Tweet. I clicked on the link because I wanted to read the article, but guess what?
The crazy-hectic background and left sidebar made me look here, there . . . I didn't know where to look. And, that was it for the article. I quickly exited the site.
The article may have been exceptional, I’ll never know. And, neither will lots of other people who click on a link to an article on this site.
Distraction is a NO-NO in marketing. This site's distraction is one of the worst I've seen. It drives people away.
And what’s funny is title of the article.
A scientific study supports the simple is better website strategy:
In a 2012 study conducted by the University of Basel, Switzerland, and Google, researchers discovered that users / visitors create first impressions of a website in well under one second. In fact, it's in under a half a second. And, it was determined that simple websites are perceived by visitors as more attractive.
Remember to keep it simple!
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