No matter what you're into, what niche or industry you're in, knowledge is power.
As content writing and marketing is in the turbulent marketing waters, I'm always reading, taking courses, and joining pros in their membership groups.
It's work, time consuming, and can be expensive.
But, what's the alternative?
As a business owner you MUST keep up with what's going on in your industry.
Granted some industries stay steadfast, but even those businesses must market themselves. This means keeping up with changed or new marketing strategies.
The 'knowledge is power' quote is attributed to Francis Bacon, in his Meditationes Sacrae (1597).
But, Thomas Jefferson is known to have used it at least twice:
Thomas Jefferson to George Ticknor, 25 November 1817
Thomas Jefferson to Joseph Cabell, 22 January 1820
Other interesting quotes on knowledge:
"Today knowledge has power. It controls access to opportunity and advancement."
"There are three principal means of acquiring knowledge . . . observation of nature, reflection, and experimentation. Observation collects facts; reflection combines them; experimentation verifies the result of that combination."
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