Friday

Images in Tweets - The Results are In

Images really do work. Studies prove that they boost social engagement.

I’ve been reluctant in this area.

There’s Facebook and Pinterest, and even Google+ that have lots of images. I hoped Twitter would remain image free. That wish was short-lived as more and more images appeared in Twitter posts.

But, it’s more than a trend.

Tweets with images get more retweets, the golden marketing results you want on Twitter, aside from leads and conversion, of course.

In a study conducted by Dan Zarrella (of HubSpot), results showed that “tweets using Pic.Twitter.com were 94% more likely to be retweeted.” (1)

You can easily upload images directly to a post by clicking on the little camera icon that says “Add Photo.”


The only problem with direct (manual) uploading is it means you have to actually post each tweet to Twitter. This can be time consuming. And, if you want to maintain social visibility, it means you’ll need to manually upload tweets periodically throughout the day . . . and night.

The way around this is to schedule your image tweets through a ‘paid’ automatic social media management service.

SocialOomph.com has a Twitter Unlimited account for $15.10 per month or $181 annually. This plan allows you to upload and schedule photos.

Hootsuite.com has a plan at $9.99 per month or $119.88 annually. I’m pretty sure it includes uploading and scheduling images. It did say it has Advanced Message Scheduling, but didn’t give many details on what’s included in it.

But, I’ve gotten off track.

The point is, images work, whether in your blog post, on your website, or in your tweets. The results are in – images boost engagement and have been shown to increase retweets.

You don’t want to pay for another marketing tool.

If you find that paying for the image automated service is too much, then choose the tweets you want to get more retweets or engagement on and manually upload them, including an image, to Twitter.

Test it out to see if those tweets with images get more engagement. If you think it’s worth the investment, go for it.

It’s a matter of prioritizing your marketing budget. Analyze your marketing expenses and see which are providing a return-on-investment. If something’s not producing results, get rid of it and try something else.

Automating your tweets with images can be a valuable investment.

I use SocialOomph to schedule my Tweets; it’s currently the free plan. I think it’s time I bite-the-bullet and sign up for one of the paid services that include image uploads. I bought into their Tweets Unlimited Plan, which allows me to schedule tweets with images. It's $15.10 per month. Since it's only about a week since I've implemented images in some of my tweets, and I changed the frequency of posting tweets (reduced posting to two hours apart), I'll have to see how it works out. I'll be sure to let you know when I have some concrete results.

I’m not sure if I'll stay with SocialOomph or switch to Hootsuite. The pricing may be the determining factor.


To learn more about using images in your tweets, Hootsuite has a great article:
Lessons Learned from Best-Performing Tweets

For instructions on posting photos on Twitter, go to:
https://support.twitter.com/articles/20156423-posting-photos-on-twitter#

Reference:
(1) http://danzarrella.com/use-images-on-twitter-to-get-more-retweets.html

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2 comments:

Sarah Throlson said...

Not really surprised by this at all... people love images, so it makes perfect sense that tweets with images would get more love and attention.

Sarah | O'Malley Hansen Communications

Karen Cioffi-Ventrice said...

Sarah, it really does make sense. An image conveys quickly and engages quickly. Thanks for stopping by!