Wednesday, July 23, 2014

Marketing Ideas - Commit to Learning Just Half-Hour a Day - See What Happens

Why You Should Commit 30 Minutes To Daily Learning (Without Fail)

Guest post by Sean D'Souza

I own a sieve.

It's called my brain.

I distinctly remember listening, then reading a book and then months later I listened to it once again. And I couldn't remember almost 90% of what I'd read and, mind you, listened to, earlier.

With such a terrible memory, it does cross my mind that I should really give up. What's the point of trying to spend hours trying to learn something when it just washes away mindlessly.

And yet, every single day (almost without fail) I still spend at least 30 minutes learning something.

So why do I bother?

Two reasons, really.

1) I get smarter and faster.
2) Unexpected, practical ideas.

About the faster and smarter bit...

I've realised that my pathetic brain is not so pathetic after all. If I were to spend 30 minutes learning something I was already familiar with, it wouldn't be a big problem recalling more than 50% or even 90%.

It's when I run into unknown areas that my brain gets stuck, and remembers little. But if I persist, it remembers more. And then you, I, we all get to a stage where the brain knows the topic quite well.

So for instance, I bought Adobe Lightroom last year. Well, I spent all of last year in Lightroom hell, because I learned little or nothing. This year, fortified with good intentions, I spent 30 minutes a day learning Lightroom. And voilĂ , about a month later, I'm wondering why I didn't do it earlier.

All those klutzy looking photos, all those erroneous ways of storing the photos-all gone. But it's taken me many passes to get to this stage. So yeah, repetition does count if you want to get smarter and faster.

But there's one other thing that's even more interesting-and it's called "unexpected, practical ideas".

So what's unexpected, practical stuff got to do with daily learning?

Input equals to output, right? Not really, not when you have a mind like a sieve. But no input definitely leads to lousy output. And one of the most underrated elements of output is "unexpected, practical ideas?"

So let's take for instance the scenario that unfolded on our walk today. Renuka was listening to some marketing-based audio, when she came up with some very smart ideas for improving our "welcome to Psychotactics" auto responder.

Was the marketing audio related? No, of course it wasn't. And I in turn was listening to what she said, and nodding politely, when the idea hit me for a pre-sell for our upcoming home study of the sales page course (version 2.0). Suddenly in a matter of minutes we were swamped with three, very practical, very doable ideas.

Oh yes, there's this factor of not having time

Nobody has time. Nobody in the history of mankind has ever had time. The people who want to make time, make the time. The others binge-watch "House of Cards" on Netflix. They find ways to get to Facebook.

They find reasons and methods to waste the time. This message isn't for those who make excuses. It's for those who are diligent and need that extra push to be super-diligent.

However, it's hard work keeping focused on daily learning unless you get someone else to help along. So find a buddy, or find a group. The more you try to do everything alone, the harder it gets.

So first spend at least a little time working on getting yourself someone who will nudge you when you slow down. That way if you miss a day or two, they'll help you get back on the daily learning pattern.

Daily learning solves a lot of problems

And gives you a ton of ideas.

My brain is a sieve.

I'm trying to block up the drainage, 30 minutes at a time.

So should you.

Original article source:

Psychotactics Ltd. All rights reserved.
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Monday, July 21, 2014

New Twitter Analytics Help Fine Tune Your Content Marketing Efforts

By Karen Cioffi

It’s crazy. Every time you turn around yet another social media site is adding some other marketing tool. While they’re great tools, will it ever be enough?

Don’t get me wrong, it’s a very useful tool. It’ll be on a new enhanced dashboard where you can track your organic tweet activity.

An organic tweet is one that originates from your blog that is targeted to a specific audience, industry, or niche.

According to the Twitter blog, “Starting today [July 11], you’ll have a new tool in your arsenal: we’re rolling out an enhanced Tweet activity dashboard to provide measurable insights into how your organic Tweets perform.”

While it’s more marketing time and effort put into social media, it will definitely have its benefits.

For advertisers, and yes, this new tool is for paid advertisers, this means you’ll have a handy tool to see how each of your tweets are doing and “in real time.”

You’ll get details on:

  • When (the time) a tweet is being viewed
  • How many link clicks, favorites, replies, and retweets your post gets

So, why is the information useful to you?

Knowing which posts you write create retweets, favorites, and clicks is knowledge. And, you know what they say about knowledge – IT’S POWER.

With this information you can write content that you know will be liked and shared. It will streamline your Twitter content marketing efforts. You’ll be able to laser-focus your content toward those followers or Twitter accounts that are moving you forward. It’s these Tweeters who will help “amplify your brand’s message even further through actions like a Retweet, mention or reply.”

This new tool will give you the information on the best times you should be tweeting for your particular audience and how often you should tweet. You’ll also be able to get a handle on which CTAs (call-to-actions) are working, which post length works best, and so on.

If you’re using Twitter to drive traffic this is a cool and powerful tool.

Testing Twitter strategies

I’ve recently started testing Twitter strategies for my blog posts. I started tweeting more each day and I started creating my own memes. Both strategies are working. I get multiple favorites each day and some from heavy-hitters.

Note: To work the Twitter organic traffic and shares you absolutely must have quality content that is: useable to the reader; engaging, reader friendly, search engine friendly, and easily shareable.

Here’s an example of the type of information you’ll get:

A screen-capture of my analytics for July 20, 2014:

One of the highest rankings for the past 28 days went to my article: "Marketing Your Way to Success with Simple Changes to Your Routine."

Impressions are 156
Engagement is 8
Engagement rate is 5.1%

Other information the analytics provided were:

Your Tweets
"So far today, your Tweets have earned 145 impressions. This is lower than your 28-day average of 953 impressions per day."

"Favorites up 192.3% compared to the previous 28 days."

Very interesting and useful information.

I’m actually kind of glad they don’t have this feature for the non-Twitter advertisers – it’s enough work trying to keep up with Alexa Ratings, without going crazy over Twitter impressions and engagement too.

Check out the whole Twitter blog post at:
Introducing Organic Tweet Analytics

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Friday, July 18, 2014

Content Marketing – Creative and Unique Ads by Jeep

By Karen Cioffi

You have to admit that as the years come and go it becomes more difficult to create something new, something unique. And, as content marketers, that's what we have to try to do. Whether it's our own unique spin on a topic or we discover a new, easier way to get results. We strive to keep the content flowing - to make it easily readable, shareable, interesting (unique), and conversion effective.

Well, Leo Burnett designed a very unique ad for Jeep. It's creative and it’s 'make you look' marketing.

I think there are a total of three animal illustrations that when flipped upside down, they become different animals. It's really cool.

Even if you’re not aware of the flipping illusion, it makes you wonder why ‘animals’ for a car. It seems it’s to bring an element of adventure and travel to the Jeep brand.

Although I’m not in the market for a Jeep or other car, it did catch my attention.

This though isn’t the only animal theme Jeep ad campaign. Check out this really cute, one minute video:

To see the animal images for yourself, CLICK HERE: Content marketing with images.

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Wednesday, July 16, 2014

Content Marketing Success – You Can Do It, You Can Do It, You Can . . .

The saying goes: If you think you can’t, you won’t. If you think you can, YOU WILL.

These words are powerful. Whether you're working at content marketing or you're a freelance writer, or whatever it is you do, your thoughts can control whether or not you are successful.

The guest post below was written for the copywriter, but the message is valid for everyone and every industry.

A Little Boy, Broken Ice, and You

Guest Post by Will Newman (AWAI)

Inspiration for writing comes from many places.

Last night [June 2014) was graduation for our small high school senior class (17 students). The valedictorian, a brilliant, hard-working 18-year-old—and a friend of mine—is the inspiration for this week's issue of The Golden Thread.

He should also be an inspiration for you, as you go through your quest for success in copywriting.

I got to know Chris when he was in the seventh grade, six years ago. I could quickly tell his academic brilliance extended beyond his favorite subject, math. This kid was just downright smart.

He also is unassuming and unpretentious. Anyone who gets to know Chris very well knows he is really smart. But he doesn't make a show of it.

We have a couple of rather generous scholarships in our community, scholarships that are essentially a full ride. Everyone who knew Chris in an academic setting "knew" he would get one of these scholarships when he graduated from high school. And Chris planned his high school career to maximize his chances.

Chris didn't rest on his academic ability. He was involved in sports, school activities, and community service. He did exactly what both scholarships required of recipients. He was the ideal candidate.

Disappointment, not defeat …
For some unknown reason, Chris got neither of the scholarships.

Chris's valedictory last night was about disappointment and overcoming it. It was the best and most unusual valedictory I've ever heard.

Most speeches of this kind usually end with an inspirational quote. Chris—true to his remarkable intellect—ended his with purportedly this true story instead …

One winter afternoon, two little boys were playing by themselves on a frozen lake. As the boys were playing, they weren't paying attention and soon were near the middle of the lake.

Then, suddenly, a firecracker-like noise rent the air. One little boy fell through the broken ice. The other little boy—all alone with no one on the lake to help him—frantically tried to pull his friend up. He kept losing his grasp. He watched in horror as his friend dipped beneath the ice.

The little boy stood up, and ran to the lake's edge where a small grove of trees stood. He jumped up and grabbed the end of a large branch on one tree, snapping it off so it dropped to the ground.

He picked up the huge branch—it was bigger than him—and dragged it back to where his friend was struggling under the ice. He took the branch and repeatedly smashed it against the ice. On the fourth or fifth attempt, the branch shattered the ice. The little rescuer pulled his friend to safety.

A special kind of miracle …

Paramedics arrived and revived the first little boy. The paramedics and others who'd arrived at the end of the rescue were astounded that the patient's friend, as little as he was, could have performed this "miraculous" feat.

Numerous people remarked that it should have been impossible for the little boy—all alone—to have raced across the ice, broken the huge branch from the tree, raced back across the ice, and broken the ice to save his little friend.

All except for one man. He spoke up and said, "Of course he could do it. There wasn't anyone around to tell him he couldn't."

Chris has the potential to be an outstanding scientist or mathematician. Or he might choose to be a remarkable teacher. Whatever he chooses, he will succeed because of who he was to begin with and what he learned from his disappointment. The lesson he learned was this …

Do not listen to people who tell you that you can't accomplish something.

As you go through the many ups and the inevitable downs of becoming a successful copywriter, remember the little boy on the ice. And remember my young friend Chris.

Yours for a successful copywriting career,
Will Newman

P.S. I don't want to leave you hanging about Chris. He'll be going to Cal State University at Pomona (with financial aid), majoring in some branch of science. If he does, he'll be a great scientist and can help change the world. But when I spoke with him after graduation, he's also thinking of becoming a teacher. If he does become a teacher, he'll be a magnificent one. And he will change lives.

This article appears courtesy of American Writers & Artists Inc.’s (AWAI) The Golden Thread, a free newsletter that delivers original, no-nonsense advice on the best wealth careers, lifestyle careers and work-at-home careers available. For a complimentary subscription, visit

If you like this article please share it! And, it'd be great if you leave a comment!


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Monday, July 14, 2014

Content Marketing and Your Website - 2 Tips to Powerful Product Pages

Most people think of content marketing as blogging and article writing.

While this is a large part of the strategy, there is lots more involved. Another essential content marketing element is the copy on your website, especially your product page.

Why is your website copy super important?

Simple: Words are powerful. Words can sell.

Tip #1 Your Product Description

A well thought-out and written description can sell your product.

Whether you’re marketing a book or other product, or you're marketing a service, you MUST write a powerful description.

The elements of that powerful copy are clarity and specifics.

Not everyone landing on your product page will know what the product or service is about. Give details. If your product is a book, let the visitor know exactly what it’s about.

This is where your well thought-out process will come in handy. Read your book carefully and pinpoint the main issues it addresses.

Here’s an example of the description for a nonfiction ebook:

Article Marketing - Increase Website Traffic with Properly Formatted and Optimized Content

If you’re taking the time and effort to use article marketing, whether posting to your blog, guest blogging, or submitting to article directories, you MUST create quality, optimized, and shareable content that is properly formatted and delivers on what the title promises. Article Marketing to Increase Your Website Traffic will help you do just that.

Become visible by writing your content the right way!

Let the visitor know why she needs your product - try to make it personal.

The product description I used in this example lets the reader know that it’s meant for people wanting to increase visibility and website traffic with article marketing. And, it mentions the work involved in article marketing. No one want to work for nothing.

There’s no guessing game. The description lets the reader know what to expect. 

It’s the same process for fiction books also.

Tip #2 Take ‘Buyer’ Anxiety Away

Anxiety can be rational or irrational. And, believe it or not, people visiting your product page can become anxious.

Why does this happen?

Well, consciously or subconsciously, there’s a lot going on when a visitor is deciding to buy a product or service.

  • Is the product worth the cost?
  • Is it a quality product?
  • Will it really be helpful?
  • Is it a good price?
  • What if I don’t like it? Can I get my money back?
  • How do I know this ‘guy’ knows what he’s talking about?
  • How quickly will I get the product?
  • Is my information safe?
  • And, so on.

Your job is to squash as many 'anxiety causing concerns' as you can. The way to do this is with effective content.

On your product page you should include:

  • A money-back guarantee - let them know they’ll get their money back if it doesn’t meet their expectations
  • Testimonials – people will buy based on other people’s testimonials, it adds reliability
  • Third-party seals – to ensure security
  • Pricing information – maybe include “low-price guarantee” or other wording

According to Marketing Experiments, “Anxiety is lethal to conversion. Don’t just correct anxiety, correct specific concerns.”

Take a look at your product page/s today and see where you can take your description ‘up a notch’ and where you can add anti-anxiety elements. It will definitely help motivate visitors to click on your links.


Conversion – the process of a visitor moving from reading your content to clicking on your link.


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Friday, July 11, 2014

Marketing Your Way to Success with Simple Changes to Your Routine

The power of successful-minded habits is amazing. But, it takes work to create those habits.
The good news is that simple changes can see huge results. One little change can be to start your day reading a positive statement. It might be: My Efforts Will See Positive Results.

Put on your thinking cap and see what simple changes you can make. And, doing the changes daily will result in creating a new habit!

Try it today!


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Wednesday, July 9, 2014

Websites for Writers - Best of 2014

Writers become writers by learning their craft and by writing. And, in today's 'everything at your fingertips' internet age, it's easier than ever to develop your skills through websites that offer writing tips, websites that offer online writing courses, and so on.

In my blogging research, I came across a great post at The Write Life. It has 100 helpful writing sites on different genres, including freelance writing, mystery writing, fiction writing, blogging, ans so on - It covers a wide spectrum. Some of the biggies listed are:

Boost Blog Traffic (Jon Morrow)
Seth Godin
Men with Pens
Grammar Girl
Inky Girl

Freelancers Union

Guide to Literary Agents
Rachelle Gardner
Make a Living Writing

But, the post doesn't stop at the biggies, it covers some of the less well known sites too:

Moody Writing
The Writer and the Wander

And, I'll add Writers on the Move  as another great site with lots of writing information!

This is worth checking out. To read the full post, go to:

100 Best Websites for Writers 2014



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