Monday, January 30, 2012

Writing Goals, Detours, and Opportunity Cost

It’s just about the end of January; the year is under way. Hopefully, most of you have taken the time to think about and actually write out your writing goals for 2012.

This is actually a key element to seeing your goals recognized – you must write them down and keep them where you can see them everyday. Certainly, you’ve heard this strategy before. It’s simply not enough to think of your goals, you need to see them written and even visualize them.

Jack Canfield and his co-author Mark Victor Hansen of Chicken Soup for the Soul (http://chickensoup.com) wrote their goals out and pasted them everywhere possible, even in the bathroom. No matter where they were, they saw their objective and after 144 rejections, Chicken Soup for the Soul was finally accepted for publication.

Mark Thompson says, “Two of the vital ingredients for success online or in the "real world" is converting your Dreams to Goals and surrounding yourself with people with similar goals and ideals.”

Again, this is achieved by making your writing goals visible, writing them down, and by projecting them. But, you also need to make your goals attainable and don’t overwhelm yourself with too many goals.

According to writing coach Suzanne Lieurance (http://workingwritersclub.com), you should limit your primary goals to three, and under each goal list the strategies you’ll take to achieve each one.

As an example, suppose you want to freelance for magazines. This is your number one goal and actions you might take to help you achieve that goal are:

1. Research three magazines you’d like to write for.
2. Decide on a topic that would be appropriate for each magazine.
3. Write an outline for the article.
4. Write a query letter for each magazine.
5. Submit to each magazine.

Then, you would simply follow your own goal reaching instructions to obtain your objective/s.

One big pitfall or roadblock to achieving your writing goals though, aside from not writing them out and reviewing them everyday, is a lack of focus and allowing yourself to get sidetracked by taking detours.

If you’re like me you start the year with your goals front and center. Then you seem to get sidetracked doing ‘this and that.’

You might decide it’s a great idea to prepare and present workshops or webinars to build your mailing list or sell products. Or, you attended a number of webinars that told you how easy it is to make money creating your own information products. So, off you go, doing ‘this and that.’

Unfortunately, unless that ‘this and that’ is earning you money, the detour is pointless. It’s not only pointless, it creates an opportunity cost.

What do I mean by ‘opportunity cost?’

If you spend your time and energy on projects that aren’t in line with your end objectives (your writing goals), and those detour projects aren’t earning you money, you’ve lost time and energy, and you’ve lost the money you might have made if you stuck to your original objectives.

BusinessDictionary.com defines ‘opportunity cost’ as “a benefit, profit, or value of something that must be given up to acquire or achieve something else.”

That lost time, energy, and money you lost on your detours is the ‘opportunity cost.’

If you do decide to make a detour, be sure the benefits (money, networking, learning, etc) are worth it.

Achieving your goals takes discipline, drive, and perseverance. Don’t let unfruitful detours derail your writing goals.

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Related Writing Articles:


Keep Your Writing Goals Front and Center
Writers and Authors: The Ongoing Process of Evolving
10 Great Writing Article Links
Children’s Writing and Publishing: The Traditional Path PART 1

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Until next time,

Karen Cioffi
Award Winning Author, Ghostwriter, Freelance Writer, Editor, Marketer

Karen’s Books Page:
http://www.karencioffiwritingandmarketing.com/p/karens-books.html

Karen Cioffi Writing and Marketing
http://KarenCioffi.com (children’s author site)
http://WritersOnTheMove.com
DKV Writing 4 U

Friday, January 27, 2012

10 Helpful Writing Articles

Learning the craft of writing takes time and work. One of the ways to help hone your craft is to read articles on 'how to write.' 

Check out the10 helpful writing articles I have listed below:


Forget Resolutions – Go for Real
http://www.writersonthemove.com/2012/01/forget-resolutions-go-for-real.html

AP StyleGuard and the Death of Editing
http://www.dailywritingtips.com/ap-styleguard-and-the-death-of-editing/

Being a Writer: Learn the Craft of Writing
http://www.karencioffiwritingandmarketing.com/2012/01/being-writer-learn-craft-of-writing.html

Best Advice for Writers from 2011
http://janefriedman.com/2011/12/21/my-best-advice-for-writers-from-2011/

Five Ways to Avoid Boring Writing
http://4rvreading-writingnewsletter.blogspot.com/2011/12/five-ways-to-avoid-boring-writing.html

10 Easy Ways to Improve Your Dialogue
http://writetodone.com/2011/12/12/10-easy-ways-to-improve-your-dialogue/

Writing Children’s Books – Genre Differences
http://www.karencioffiwritingandmarketing.com/2011/12/writing-childrens-books-genre.html

10 Tips to Banish Typos
http://grammar.quickanddirtytips.com/10-tips-to-banish-typos.aspx

How I Went from Writing 2,000 Words a Day to 10,000 a Day
http://thisblogisaploy.blogspot.com/2011/06/how-i-went-from-writing-2000-words-day.html

Top 10 Best Online Backup Companies
http://www.thetop10bestonlinebackup.com/

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Until next time,

Karen Cioffi
Award Winning Author, Ghostwriter, Freelance Writer, Editor, Marketer

Karen’s Books Page:
http://www.karencioffiwritingandmarketing.com/p/karens-books.html

Karen Cioffi Writing and Marketing
http://KarenCioffi.com (children’s author site)
http://WritersOnTheMove.com
DKV Writing 4 U

Wednesday, January 25, 2012

Submitting for Book Awards by Nancy Sanders


Today's guest post is by MULTI-published, best selling, and award winning author Nancy Sanders.

*****
Submitting for Awards
by Nancy Sanders

I'm getting ready right now to prepare to submit my newest book for awards,
Frederick Douglass for Kids (Release date June, 2012. Website: www.FrederickDouglass.wordpress.com)

Two years ago I spent time submitting my other book in the same series for awards, America's Black Founders (Website: www.AmericasBlackFounders.wordpress.com)

I worked with my publicist at my publishing house and basically, here's the plan we came up with:

1. Prepare a budget for awards submissions. Be sure to include the cost of your book, postage and envelope to mail it in, and the price for submissions. If working with a publisher, find out if they have a budget for awards, too. Many do.

2. Make a list of places to submit your book to for awards. Note the cost for submission and the qualifications for the award. (Some only award picture books, some only award novels, etc.)

3. Be sure to include places that don't necessarily offer an award, but honor your book by including it on their list of recommended reads. For instance the state reading lists. Here's a link to my blog to learn more about submitting your book to state reading lists:

http://nancyisanders.wordpress.com/awards/

4. Make a calendar. The calendar notes the deadlines for each place you're submitting your book.

5. Start submitting. Especially submit to award sites that are free.

The philosophy of the publicists I've worked with has been:

Don't worry about whether your book wins the award or not. Submit if it's within your budget for one main reason: EXPOSURE. When you submit your book for an award, it lands in the hands of judges, many who are important folks in their circle of literary influence. My publicists have even submitted my books for the Caldecott and Newbery awards and even for the Pulitzer Prize solely for exposure alone!

Some of the awards are free to submit to. Others carry a more hefty price tag such as the Mom's Choice Award which costs $300. However, they have an early bird special coupon to save $100 so try to get that if you can determine whether or not you think the exposure fits in your budget.

One other thought...rather than aim for expensive awards such as the Mom's Choice Award if it's too far above your budget, consider contacting several mombloggers who have a couple hundred of followers each. Offer to give them a free copy of your book if they'll review it on their site. I have one independent publisher who likes this approach and it has earned them thousands of dollars of sales of my books and great exposure...for a much more reasonable cost!

-Nancy I. Sanders (http://www.nancyisanders.com) is the bestselling and award-winning author of over 80 books with publishers big and small including her how-to book for children’s writers, Yes! You Can Learn How to Write Children’s Books, Get Them Published, and Build a Successful Writing Career. She is available for teaching your group of writers an online class on how you can take the next step forward in your career as a writer. For more information about her online workshops, visit her site: Virtual Visit Zone at www.YesYouCanLearnVirtualVisit.wordpress.com

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Related Book Marketing Articles:

Book Marketing: Choose a Website Domain Name
Plan a Virtual Book Tour: The First Steps
Book Promotion: The Foundation
12 Book Publishing Things to Avoid

~~~~~~~~~~~~~~~~~
Until next time,

Karen Cioffi
Award Winning Author, Ghostwriter, Freelance Writer, Editor, Marketer

Karen’s Books Page:
http://www.karencioffiwritingandmarketing.com/p/karens-books.html

http://KarenCioffi.com
http://WritersOnTheMove.com
DKV Writing 4 U

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Monday, January 23, 2012

EMarketing with PowerPoint Webinars - Free webinar

eMarketing with PowerPoint Webinars - A Free Webinar


I'm presenting another webinar, this one for the members of the Working Writers Club: http://workingwritersclub.com

*****

Membership is only $99 per year and well worth it. You're afforded teleseminars, webinars, resources and more, all geared to get you writing for pay.

Unfortunately, this webinar is not available to non-members. Maybe we'll have it again in the future and make provisions for paying attendees.

Here's the information and a description of the Webinar on webinars:

Topic: How to Conduct a Webinar (eMarketing with PowerPoint Webinars)
Date: Wednesday, January 25, 2012, 7:00 p.m. CST / 8:00 p.m. EST
Presenter: Karen Cioffi
Cost: Free for Working Writer’s Club Members


You’re an author or writer, or maybe an entrepreneur or affiliate marketer, and you want to increase your mailing list, expert status, and sales of what you have to offer.
Sound about right?

Well then, do what the pros do, get into PowerPoint webinars.

Presenting PowerPoint webinars is an effective marketing tool. In fact, it’s one of the most effective strategies you can use to establish yourself as an expert, increase your mailing list, increase traffic to your sites, and sell your products and services.

Its effectiveness is noted by many of the marketing experts by their use of them. Big hitters, such as Daniel Hall, Brian Jud, David Frey, Kathleen Gage, and Jim Edwards all use webinars as a standard marketing tool.

And, you can have guest presenters or partner-up (joint ventures) with other marketers selling their products or services. You can even present webinars to sell affiliate products.

This webinar will have you ready and set to create your own webinars; check out the Table of Contents:

What is a Webinar?
6 Reasons Why You Should Offer Webinars
What is a PowerPoint Webinar?
What Webinar Service Should You Use?
Some Technical Elements of Webinars
Preparing for Your PowerPoint Presentation
Presenting a PowerPoint Webinar
Enhance Conversion Rate
Resources

There's also a 17 page workbook that goes along with it.

If you're interested in attending this webinar join the Working Writers Club today:
http://workingwritersclub

I've also created a more in depth e-book on this topic that is available through February 28, 2012, for $1.19 - you can check it out at: http://www.karencioffi.com/emarketing-with-powerpoint-webinars/

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Other Marketing Articles You May Find of Interest:

Information Marketing: 10 Article Links
How to Create an Ebook – 5 Simple Steps
What is SEO and SEO Marketing?
How to Drive Traffic to a Website Using Expert Informational Content

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Until next time,
Karen Cioffi
Award Winning Author, Ghostwriter, Freelance Writer, Editor, Marketer

Karen’s Books Page:
http://www.karencioffiwritingandmarketing.com/p/karens-books.html

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Wednesday, January 18, 2012

WEBINAR REMINDER: Create an Effective Press Release in 7 Easy Steps

Just a friendly reminder that today is the webinar. Please note I had to change the time from 6PM to 7PM; I'm sorry for any inconvenience.

***** 
*****

Here are the details:

Title: Create an Effective Press Release in 7 Easy Steps
Date: January 18, 2012 (Wednesday)
Time: 7:00 – 7:45 PM EST (U.S.) CHANGED From 6PM to 7PM
Presented by: Karen Cioffi
Format: Live Webinar
Handout: Yes
Cost: Free

Description:

Create an Effective Press Release in 7 Easy Steps

Part of any good marketing strategy is to include press releases and if you can write an article, you can write a press release.

A press release is simply an announcement. It can be announcing your new book, a promotion launch, a special sale, news, a new article, an accomplishment, events, workshops, and so on.

The purpose of a press release, also called a media release, is to alert as many people as possible to your special news/information. But, it’s important for your press release to be at least somewhat news worthy. In addition, it’s a good idea to provide the ‘what’s in it for me’ (WIIFM) aspect of the topic.

Press releases increase your visibility - they broaden your marketing reach.

There are seven simple steps to creating an effective press release:

1. Create an effective title (headline)
2. The point-on synopsis
3. Bullet points (optional)
4. Overview
5. Bio
6. Edit and Proof
7. Research and Submit

Join Karen Cioffi as she goes through each step.

Instructions to attend the LIVE WEBINAR will be provided upon registration.

There will also be a bonus PDF workshop handout with details to help you create your own press release. Since this webinar will be a PowerPoint Webinar we will not be able to record the live presentation. But, hopefully a transcript of the chat, including questions and answers will be available.

This will be our first PowerPoint webinar and we're excited to bring this new format to you - we hope you enjoy it!

The workshop is free, but all registrants will be added to the Writers on the Move and the presenter’s mailing list.

We'll be offering (at the discretion of the presenter) an After Workshop Package of this workshop for those who didn't register and would like to purchase it. It'll include the live webinar recording, the workshop handout, and possibly a podcast. Be sure to Get Yours when it's available!

Please be sure to stop here often to find out about upcoming workshops:
http://www.writersonthemove.com/p/writers-on-move-workshop.html

~~~~~
Karen Cioffi
Award Winning Author, Ghostwriter, Freelance Writer, Editor, Marketer

Karen’s Books Page:
http://www.karencioffiwritingandmarketing.com/p/karens-books.html

Karen Cioffi Writing and Marketing
http://KarenCioffi.com
http://WritersOnTheMove.com
DKV Writing 4 U

Linkedin: http://www.linkedin.com/in/karencioffiventrice
Twitter: http://twitter.com/KarenCV
Facebook: http://facebook.com/kcioffiventrice
GooglePlus: https://plus.google.com/107054879622971281466/posts

Monday, January 16, 2012

Writing Nonfiction: Using Quotes

Writing Nonfiction: Using Quotes
by Karen Cioffi

Writing fiction has a number of elements that a writer needs to incorporate to create an engaging and believable story, such as characterization, plot, structure, clarity, and so on. Writing nonfiction also has a set of elements that must be incorporated into the piece to create similar results, such as clarity, structure, and an engaging story. But, when writing nonfiction the writer also needs to provide authentic information.

Merrian-Webster.com defines ‘authentic’ as: “worthy of acceptance or belief as conforming to or based on fact.”

If you think about it, this makes complete sense. Anyone can write an article or a book and purport that it’s fact. But, what gives your content the authentic, credible element that it needs to be convincing, to be taken seriously?

The answer is simple: Using quotes.

While your nonfiction article may be accurate, you researched the information thoroughly and created your own content, there’s no real authenticity or credibility without relevant quotes from reliable sources to back your piece up. Along with adding creditability, using quotes increases your professionalism and expert status when writing nonfiction. Those who read your content will assume you know what you’re talking about because you provided evidence from reliable/expert sources.

The quotes can also be the cornerstone of your story, allowing you to build upon them.

Along with the above benefits of using quotes when writing nonfiction, Andrea Di Salvo, an author and freelance writer, offers a few more benefits in her article, Using Quotes to Give a Creative Twist to Your Writing.

First off, using quotes offers variety by changing the voice of the story. According to Di Salvo, “Every writer has a voice, a certain tone to his or her writing.” While this is a good thing, switching it up a bit creates engagement and helps keep the content fresh. It helps break up the monotony of a possibly long drawn out monotone piece, which in turn will help keep the reader reading.

Di Salvo also notes that, “a good rule of thumb is to place a relevant quote every few paragraphs.” Along with increasing the story’s credibility, it also adds white space to the piece.

Why is adding white space to your article, report, or book important?

It aids in easy reading.

This is a known writing technique that is used in various forms of writing, including copywriting. You don’t want the reader to become hypnotized and blank-out from too much continuous text. If your content goes on and on with very few breaks (white space) the reader will lose interest. Using quotes will force you to create new paragraphs, which will usually be short. This adds additional white space and gives the reader a breather; it also creates a less cluttered piece, which is also something the reader will appreciate.

When using quotes in your article or book, be sure to offer some information pertaining to the author of the quote. Take a look above at how I introduced Andrea Di Salvo and her information.

Sometimes, especially when writing health or scientific information, you may need to include quotes from research teams. Here is part of the information used in a health article I wrote regarding a particular quote used:

Researcher Talal M. Nsouli, MD and his colleagues at Watergate Allergy & Asthma Center in Washington, reported their findings at an American College of Allergy, Asthma, & Immunology (ACAAI) meeting.

In addition, if your quote is four or more lines, it needs to be blocked off, and each line of the quote needs to be indented. eHow.com explains that you will need to “provide an introduction to the quote in your own words with a colon after your last word.” There is also the matter of using part of a quote or shortening a quote,; in this case you will need to use ellipses and possibly brackets.

Another factor to consider when including quotes in articles is that article directories, if you will be submitting to them, only allow a certain number of quote lines within your piece.

For in depth information on using quotes when writing nonfiction, you can check out the Chicago Manual of Style (CMS) and/or the APA Publication Manual.

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Other Writing Articles:

Keep Your Writing Goals Front and Center
Writing a Memoir: 5 Rules
Aim for Writing Success
7 Steps to Writing for Article Directories

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PLEASE SHARE THIS ARTICLE, and SIGN-UP FOR A Writer’s World FREE MONTHLY NEWSLETTER, A Writer’s World. You’ll get two site-related e-books if you do!

And to be sure you don’t miss any posts here, simply subscribe to this blog (RSS feed).

~~~~~~~~~~~~~
Until next time,

Karen Cioffi
Author, Ghostwriter, Freelance Writer, Marketer

Karen’s Books Page:
http://www.karencioffiwritingandmarketing.com/p/karens-books.html

Karen Cioffi Writing and Marketing
http://KarenCioffi.com
http://WritersOnTheMove.com
DKV Writing 4 U

Linkedin: http://www.linkedin.com/in/karencioffiventrice
Twitter: http://twitter.com/KarenCV
Facebook: http://facebook.com/kcioffiventrice
GooglePlus: https://plus.google.com/107054879622971281466/posts

Friday, January 13, 2012

Walking Through Walls Predators and Editors Winner

I'm thrilled to announce that Walking Through Walls, published by 4RV Publishing, won first place in the Predators and Editors Readers Poll. And, I want to thank everyone who voted for it!

There were a number of other 4RV books that placed in the top ten, and 4RV placed 6th in the Publisher's category. Congratulations to all the Top 10 winners, from 4RV and other publishing houses.

What's funny is that this year there isn't a winning image or emblem for the winners to proudly display, so I'll just post the link to the children's books winning page:

http://critters.org/predpoll/final_tally_novelchildrens.ht

There's also a marketing tip in this: contests matter.

Get your book entered in as many contests as you can - just be sure they're reputable because many of them charge a fee. So, you don't want to carelessly enter these contests;, do your research first. If you win or place well, you can include it in your book promotion.

From a marketing standpoint, it's better to be able to use in your signature or bio, "award winning author," rather than simply "author."

Here are a few children's book contests you can enter:

Dan Poynter's Global eBook Awards
Children's Crown Award
Boston Globe Horn Books Award
SCBWI Golden Kite Awards
Children’s Literary Classics

Sorry I didn't include the links, but you can do an online search for them.

Thanks again to all who helped me win, and congratulations to all who won!

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Until next time,

Karen Cioffi
Award winning author, ghostwriter, freelance writer, and marketer
http://walkingthroughwalls-kcioffi.blogspot.com/